Business Development Lead

About Ballpark

Ballpark is revolutionizing user research by offering a platform embraced by major companies such as Monzo, Vodafone, Sky, Shopify, and Nord Security. As AI continues to transform software development, Ballpark helps teams validate their ideas more quickly and efficiently.

The company is experiencing rapid growth in product adoption and enterprise clientele, making it a crucial time to increase awareness and drive further expansion.

Role Overview

The Business Development Lead will focus on generating new business opportunities while enhancing outbound lead generation strategies. This role involves building strong relationships with prospective clients to create qualified opportunities for Account Executives and pioneering the development of innovative outbound processes.

Key Responsibilities

• Drive qualified pipeline growth through strategic outreach via email, LinkedIn, phone, and other relevant channels to spark meaningful conversations.
• Lead prospecting strategies targeting specific accounts, personas, and industry sectors.
• Develop and continuously refine AI-powered outbound workflows to scale outreach efforts intelligently.
• Assess emerging sales and AI tools to secure a competitive edge for Ballpark.
• Optimize messaging, outreach sequences, and playbooks by ongoing experimentation and learning.
• Disseminate insights across the team and contribute to building a comprehensive outbound playbook for future hires.
• Monitor and integrate the latest AI and go-to-market trends into business strategies.

Candidate Requirements

• Proven experience in outbound business development within the SaaS industry.
• Demonstrated success in consistently generating high-quality sales pipelines.
• A passion for creating and enhancing systems rather than merely following established methods.
• Strong interest and curiosity about AI and its applications in sales processes.
• Excellent written communication skills with the capacity to personalize large-scale outreach.
• Highly organized, proactive, and commercially aware with a collaborative mindset.
• Willingness to share successful strategies openly within the team.

Bonus: Experience selling to product, design, UX, or research teams is advantageous.

Compensation & Benefits

• Competitive base salary with unlimited commission potential.
• Thirty days of annual leave plus UK public holidays.
• Flexible working options with remote-friendly policies.
• Private health and life insurance coverage.
• Enhanced pension contributions.
• Generous parental leave benefits.
• Regular team social events.
• Participation in the Cycle to Work scheme.

Additional Information

Ballpark appreciates AI but recommends candidates avoid automating their cover letters to maintain a personal touch when applying.