Branding Operations Specialist - Monetization Product Operation

Role Overview

The Global Brand Operations team delivers comprehensive managed services for premium brand reservation products, ensuring superior customer service, revenue optimization, and smooth transition towards self-serve solutions.

This role is based within the Solutions Engineering and Operations division, working closely with in-market sales and product teams in a fast-paced environment. It requires technical and operational expertise to support flawless ad campaign delivery and provide valuable product insights to elevate platform capabilities for various brands.

Core Responsibilities

• Manage the entire lifecycle of reservation campaigns, including setup, trafficking, quality assurance, and reporting to guarantee accurate campaign launches and performance aligned with client expectations.
• Oversee campaign delivery as the technical campaign lead; troubleshoot issues, coordinate with creative approval teams, and generate routine and ad-hoc reports to maintain a superior client experience.
• Collaborate closely with Sales and Client Solutions teams to simplify complex campaign requirements, facilitating smooth execution.
• Partner with Product and Engineering teams to investigate challenges, provide market feedback, and contribute to improving platform features, workflows, and service quality.
• Support new product, feature, and process launches by aiding internal preparedness, documentation, and training efforts.
• Identify and drive improvements in workflows, tooling, and operational methods to boost efficiency, quality, and scalability in campaign management.
• Develop, maintain, and distribute clear technical and operational documentation outlining best practices and procedural guidance to enable consistent execution across teams.
• Engage cross-functionally with Sales, Client Solutions, Product, Engineering, and regional operations to synchronize priorities, manage dependencies, and support commercial targets.

Qualifications

• Minimum 3 years of experience in ad operations, programmatic buying, paid social media buying, or technical client services.
• Practical experience overseeing campaigns on reservation or auction-based media buying platforms.
• Strong knowledge of campaign setup, quality assurance, delivery monitoring, reporting, and escalation processes.
• Ability to analyze data effectively and translate it into actionable insights and recommendations.
• Experience collaborating with third-party measurement platforms (e.g., IAS, DV, DCM, MOAT).
• Excellent verbal and written communication skills, capable of conveying technical and operational information to non-technical audiences.
• Proactive approach with keen attention to detail alongside strong project management, organizational, and analytical talents to manage multiple priorities simultaneously.

Preferred Qualifications:

• Familiarity with digital video and paid media advertising campaigns.
• Track record of collaborating with Sales, Client Solutions, Product, or other commercial teams, demonstrating effective communication skills.
• Experience contributing to product launches, change management, or the rollout of new markets and processes.
• Driven, eager to learn, with enthusiasm for professional growth and embracing new challenges.
• Demonstrates resilience and adaptability to thrive through change and support evolving priorities and workflows.

About the Company

TikTok is a premier platform for short-form mobile videos. Committed to inspiring creativity and spreading joy, it maintains global headquarters in Los Angeles and Singapore, with additional offices worldwide including Dubai.

Why Work With Us

At TikTok, inspiring creativity lies at the heart of our mission. We foster a diverse and inclusive culture where employees are encouraged to express authentic creativity and connect globally. Our collaborative environment thrives on curiosity, humility, and a shared desire to make significant impact in a dynamic technology company. Embracing resilience and an "Always Day 1" mindset, we continuously innovate and grow together, unlocking boundless possibilities.

Diversity & Inclusion

TikTok is dedicated to cultivating an inclusive workplace where diverse skills, backgrounds, and perspectives are valued. Our platform and workplace both reflect a commitment to celebrate diverse voices and foster an environment that represents the communities we serve. We are passionate about this mission and welcome those who share this vision.