Associate Creative Director, Design

About SimplePractice

SimplePractice empowers health and wellness clinicians by providing comprehensive practice management software used by over 250,000 providers nationwide. Our award-winning solutions streamline administrative tasks and clinical workflows, enabling solo and small group practitioners to focus on client care. We pride ourselves on shaping the future of health technology with a people-first approach, recognized by MedTech Breakthrough, Digital Health Awards, and BuiltIn's Best Places to Work.

Role Overview

We are seeking an Associate Creative Director (ACD) for Design to lead the advancement of the SimplePractice brand across multiple channels. Reporting to the Head of Creative and Creative Director, you will collaborate with cross-functional teams—Brand, Growth, Web, Product Marketing, and Content Strategy—to develop and execute integrated campaigns that reinforce brand positioning and drive business growth. As part of the Creative Leadership Team, you will guide creative vision, mentor designers, foster innovation including AI-driven workflows, and contribute to the ongoing growth and success of the creative department.

Key Responsibilities

• Direct creative and visual design elements for integrated brand campaigns across product marketing, paid media, lifecycle marketing, social, video, events, and emerging channels.
• Collaborate with Creative Director, ACD Copy & Content Strategy, Growth, Product Marketing, and other teams to generate innovative campaign ideas that build brand equity and achieve measurable business results.
• Create emotionally engaging, strategically driven creative work that enhances brand awareness and strengthens customer relationships.
• Maintain hands-on involvement in concept development, design, prototyping, and art direction, setting exemplary standards for creative quality and leadership.
• Champion the adaptation of AI-enabled design processes to accelerate ideation and production while preserving brand integrity and creative excellence.
• Raise overall creative standards through expert design, thorough feedback, and proactive leadership.
• Mentor and develop designers through coaching, performance management, and career development, cultivating a culture of continuous learning, collaboration, and experimentation.
• Partner with Creative Leadership on team management including hiring, onboarding, resource allocation, and workload prioritization.
• Contribute to shaping the team culture, creative standards, and organizational development of the Creative department.
• Develop scalable campaign design systems, creative frameworks, and templates to ensure cohesive yet flexible brand executions.
• Oversee and evolve the SimplePractice visual identity to maintain freshness, cohesion, and distinction across all touchpoints.
• Lead art direction for photography, illustration, motion graphics, and video productions, collaborating with internal teams and external partners including on-set direction.
• Ensure seamless integration of creative efforts with Web, Copy & Content Strategy, Growth, and Product Marketing initiatives.
• Stay current on design trends, advertising innovations, AI applications, and visual culture to infuse new ideas and best practices into the team.

Qualifications and Experience

• 10 to 14 years of professional experience in brand design, art direction, advertising, or integrated creative roles, both agency-side and in-house mediums.
• Robust portfolio showcasing top-tier creative taste across integrated campaigns, visual identities, digital design, and art direction.
• Strategic conceptual thinker skilled in crafting integrated campaign ideas and balancing leadership duties with hands-on design execution.
• Proven ability to link creative concepts to business impact, driving brand awareness and engagement.
• Strong expertise in typography, layout, storytelling, and design systems.
• Experience building and evolving scalable brand design systems.
• Forward-thinking with AI in design processes, leveraging AI tools to enhance ideation and production without sacrificing creative quality.
• Background in leading creative direction for photography and video productions, collaborating effectively with production teams.
• Demonstrated leadership in mentoring designers and fostering a high-standard, experimental, and collaborative culture.
• Advanced proficiency in Figma, Adobe Creative Suite, and contemporary creative workflows.
• Deep understanding of digital marketing channels and platform-specific design methods.
• Excellent communication and presentation skills for influencing and collaborating across teams.
• Organizational skills to manage multiple projects and priorities with quality output.
• Experience in motion design, photography, or video art direction is highly desirable.

Interview Preparation

Candidates will be asked to present a portfolio project that highlights creative leadership and design impact. The presentation should cover the business challenge, strategic approach, creative execution, collaboration, and results, followed by a leadership discussion focusing on team development, AI integration, and building scalable creative systems.

Benefits

• Medical, dental, vision, life, and disability insurance coverage.
• 401(k) retirement plan with company match.
• Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays.
• Access to mental health resources.
• Paid parental leave and backup childcare support.
• Tuition reimbursement programs.
• Employee Resource Groups (ERGs) fostering community and inclusivity.

Additional Information

Applicants should be aware of the company's privacy policies regarding recruitment and beware of fraudulent job postings impersonating the company. Base salary range for this role is $140,000 to $170,000 per year, with potential eligibility for bonuses or commissions. Compensation considers experience, skills, qualifications, and location.