Analyst (Paid Social)

Overview

This opportunity entails joining a partner company based in Germany as a Paid Social Analyst dedicated to driving measurable growth through data-centric paid social media strategies. The role involves managing and refining impactful advertising campaigns on major social platforms to help brands achieve significant performance objectives.

Key Responsibilities

• Design, initiate, and optimize paid social campaigns across platforms including Meta's Facebook and Instagram.
• Formulate and implement media buying strategies focused on maximizing revenue, campaign effectiveness, and return on ad spend.
• Continuously track campaign results, analyze crucial metrics, and identify optimization and expansion avenues.
• Efficiently allocate and manage campaign budgets to align with business goals.
• Enhance bid strategies, target audiences, creative assets, and campaign architectures for improved outcomes.
• Convert complex performance metrics into understandable insights and guidance for teams and stakeholders.
• Collaborate cross-functionally with creative, strategic, and production teams to develop data-driven enhancements to campaigns.
• Oversee multiple high-value campaigns while consistently meeting performance and revenue targets.
• Stay current with trends in paid social advertising platforms and novel opportunities.
• Prepare clear reporting and actionable recommendations based on campaign performance data.

Requirements

• Minimum of three years’ experience in digital marketing, specifically paid social or direct response advertising.
• Demonstrated ability to manage high-budget paid social campaigns, including monthly spends over $1 million.
• Strong knowledge and expertise in Meta advertising platforms and campaign optimization techniques.
• Advanced analytical skills, including proficiency in Excel, capable of interpreting complex data sets and trends.
• Keen attention to detail, excellent organizational skills, and the ability to juggle multiple priorities simultaneously.
• Effective communication skills, capable of presenting technical details to both technical and non-technical audiences.
• Capability to work remotely aligned with Pacific Time Zone schedules.
• Familiarity with advertising APIs, SQL, and business intelligence tools is advantageous.
• Experience with additional platforms like TikTok, Snapchat, Google Ads, or Pinterest is a plus.
• Previous collaboration with creative teams or involvement in social content creation is beneficial.

Perks and Benefits

• Work from home with global scheduling flexibility.
• Engage in large-scale, high-impact performance campaigns for innovative brands.
• Competitive pay aligned to professional experience and skills.
• Direct influence on business growth through analytical insights.
• Collaborative teamwork with creative, strategic, and production departments.
• Opportunity to deepen expertise in advanced paid social advertising.
• Diverse exposure across industries, campaign types, and marketing challenges.
• Environment encouraging experimentation and innovative digital marketing approaches.

Additional Information

This position is managed through an AI-driven candidate matching platform, ensuring a fair and prompt review process. The partner company handles all subsequent hiring steps including interviews and assessments. Applicants should be aware that personal data will be processed according to GDPR and related frameworks, and AI tools will support parts of the recruitment process but not replace human decisions.