YouTube and Instagram Content Creator

About the Position

We are looking for an imaginative and adaptable Content Creator specializing in YouTube and Instagram to craft captivating video and photographic material aimed at enhancing audience engagement and reinforcing the brand’s digital presence. This position suits a proactive individual capable of managing the entire content production cycle, from brainstorming and scripting through filming, editing, posting, and analyzing performance metrics. Collaboration with internal teams will be key to producing high-quality, platform-specific content that correctly represents brand identity, supports marketing campaigns, and aligns with the latest social media trends.

Key Responsibilities

• Conceptualize and implement engaging content strategies for YouTube and Instagram that resonate with the brand’s goals and audience preferences, while adapting to platform trends.
• Handle all stages of content creation including planning, scripting, filming, editing, and publishing of video and photo assets to ensure a polished and uniform output.
• Optimize YouTube videos through effective title creation, thumbnail development, descriptions, tagging, and channel management to enhance visibility and viewer retention.
• Produce diverse Instagram content such as Reels, Stories, carousel posts, and single images in accordance with platform-specific best practices.
• Edit video content using advanced software like Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve, focusing on narrative flow and brand alignment.
• Create visually compelling graphics and photograph enhancements with tools including Adobe Photoshop, Canva, and Lightroom.
• Track content performance and audience interaction metrics to refine and improve content plans continuously.
• Keep abreast of evolving social media trends, algorithm changes, and new content formats to maintain relevance and competitive edge.
• Work closely with marketing, branding, and creative departments to support product launches, campaigns, and ongoing content projects.
• Assist in delivering sponsored and branded content by producing authentic, high-standard materials that fulfill partner agreements and branding standards.

Required Qualifications

• Minimum two years of experience in producing content for YouTube and/or Instagram, with proven success in audience growth or engagement metrics.
• Expertise in video editing applications, including Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.
• Strong abilities in photography and graphic design using software such as Adobe Photoshop, Canva, and Lightroom.
• Proficient understanding of YouTube SEO strategies including metadata optimization, thumbnail tactics, and channel organization.
• Familiarity with various Instagram content types and the capability to customize content for formats like Reels, Stories, and carousels.
• Self-motivated with the capacity to independently generate ideas, draft scripts, execute filming, edit footage, and publish content managing deadlines efficiently.
• Exceptional visual storytelling skills with attention to composition, branding consistency, and audience captivation.
• Strong organizational and communication proficiency to facilitate effective cross-team collaboration.

Preferred Skills and Experience

• Background in creating branded or sponsored content in a marketing or creator context.
• Knowledge of content analytics tools and the ability to leverage data for informed creative decisions.
• Experience with personal brands or dynamic genres such as lifestyle, entertainment, or educational content.
• Basic motion graphics or animation skills to enhance video production.
• Competency managing content schedules and coordinating multiple projects across social platforms.
• Awareness of social media growth tactics, audience cultivation, and community engagement best practices.

Employment Details

• Workplace Location: Sydney, New South Wales, Australia (Onsite)
• Employment Type: Full-time
• Experience Required: 2–5 years
• Application Deadline: May 16, 2026

Compensation and Benefits

• Competitive salary based on experience and portfolio quality
• Opportunity to create content with high visibility on major social networks
• Creative and collaborative workspace encouraging innovation and new storytelling methods
• Exposure to brand campaigns, partnerships, and strategies for audience expansion
• Room for career advancement in content strategy, social media, and digital marketing domains

About the Employer

This role is offered by Pixel & Pulse Media Ltd, a medium-sized marketing and advertising company located in Sydney, Australia.

Application Process

• Review period lasts 1–2 weeks
• Interview rounds: 2–3 stages
• Includes skills assessment