Social Media Manager

About Us

We Are Different is an independent creative agency recognized for building culturally relevant ideas for brands like FUJIFILM, Jack Daniel's, and Spotify. Fresh off being named Agency of the Year, we focus on earned-first creative strategies that resonate with audiences online.

Role Overview

We are seeking a Social Media Campaign Manager responsible for the hands-on management and execution of social media campaigns that engage and excite audiences by becoming part of internet culture. This position involves close involvement in content development, collaborating with creators, guiding clients, and bringing campaigns to life across social media platforms.

Responsibilities

• Oversee daily operations of social-first campaigns for multiple clients simultaneously.
• Create native content ideas that are authentic, engaging, and highly relevant to target audiences.
• Manage content calendars, publication scheduling, community interaction, and performance reporting.
• Collaborate with creators and influencers to produce distinctive social media partnerships.
• Coordinate with clients and paid media agencies to enhance the visibility and effectiveness of social content.
• Stay informed on trends, platform updates, and cultural insights to inform creative strategies.
• Contribute to campaign ideation alongside creative, PR, and strategy teams.
• Establish and nurture strong client relationships while providing ongoing strategic advice.
• Mentor junior team members to improve overall work quality and team development.

Requirements

• Between 3 to 5 years of professional experience in social media marketing, preferably within an agency setting.
• Deep knowledge of platforms including TikTok, Instagram, LinkedIn, Reddit, and emerging social channels.
• Proven track record in managing social campaigns from conception through execution and analysis.
• Exceptional copywriting abilities paired with keen insight into effective social media content.
• Understanding of paid social amplification and synergy between organic and paid social media strategies.
• Highly organized, proactive, and able to thrive in dynamic and fast-moving agency environments.
• A strong curiosity about cultural trends, online behaviors, and viral content propagation.

What We Offer

• Opportunity to work on culturally significant, award-winning campaigns for top brands.
• A collaborative, independent agency culture where innovative ideas are encouraged from all levels.
• Direct access to senior leaders who influence the creative direction of your work.
• Meaningful career development prospects in one of Australia's rapidly expanding independent agencies.
• Access to exclusive proprietary programs: Coaching Culture (executive coaching to develop leadership and decision-making), Culture Club (immersive creative experiences inspired by counter-culture), and Different Academy (hands-on learning with live client projects).

Additional Information

• Location: Sydney-based with a hybrid work model, typically requiring three days per week at the office.
• Applicants must have full work rights in Australia.