Social Media & Content Executive

Role Overview

Annoushka is looking for a Social Media & Content Executive to take full ownership of its social media presence and spearhead the creation of visual content including photography, video, and digital media primarily for social platforms. This role requires hands-on involvement in shooting, editing, and finalizing content, in addition to managing daily social channel activities.

Key Responsibilities

• Create and edit photographic and video content for social media.
• Handle complete post-production including video editing tasks.
• Coordinate logistics for both studio and on-location photo shoots.
• Assist with the production of the brand's podcast series.
• Maintain a consistent visual style across Instagram, Pinterest, and LinkedIn adhering to brand guidelines.
• Incorporate emerging AI-based image generation and editing tools to enhance content.
• Manage relationships with AI artists, providing briefs and evaluating outputs to ensure they meet brand standards.
• Oversee daily management and content planning for social media channels.
• Develop and implement tailored content strategies for each platform based on audience and format requirements.
• Keep updated on social platform trends and tools to maintain a competitive social presence.
• Increase community engagement and grow followers organically across platforms.
• Support content production for product launches, seasonal campaigns, and key brand events.
• Collaborate with Ecommerce and Marketing teams to synchronize social content with overall marketing schedules.
• Analyze and report on social media metrics such as reach, engagement, follower growth, and content effectiveness to refine strategies.
• Conduct competitor and industry social media monitoring to pinpoint areas for improvement.
• Work directly with Ecommerce executives to ensure consistency in product imagery between web and social platforms.
• Assist the broader marketing team with content needs for email campaigns, paid social advertisements, and other channels.
• Commission and manage freelance creatives including photographers, videographers, and agencies when necessary.

Candidate Profile

Annoushka values individuals who demonstrate integrity, warmth, kindness, curiosity, positivity, and accountability in their work.

Experience and Skills

• Minimum of four years' experience in social media or content creation roles, preferably within fashion, jewellery, beauty, or luxury retail sectors.
• Demonstrated ability to shoot and edit both photography and video for digital platforms.
• Experience managing brand social media accounts, particularly Instagram, Pinterest, and LinkedIn.
• Proficient with cameras for still photography and video, including shoot direction.
• Skilled in post-production software such as Adobe Lightroom, Photoshop, and Premiere Pro or equivalents.
• Familiarity with AI image creation/editing software like Midjourney or Adobe Firefly and knowing how to responsibly utilize these tools in content production.
• Strong knowledge of platform-specific content types and best practices including Reels, Stories, Pins, and LinkedIn-specific formats.
• Experience with social media scheduling and analytics platforms.

Personal Attributes

• Excellent visual judgement and a keen eye for content that aligns with brand identity.
• Creative mindset with enthusiasm for current social media trends and culture.
• Highly organised, managing multiple shoots and deadlines effectively.
• Collaborative spirit with the ability to work well across departments including Ecommerce, Marketing, and Product Development.
• Willingness to be hands-on from initial shoot setup through to final editing and publishing.

Additional Information

Application deadline is 31 August 2026. Due to high application volume, only candidates selected for interviews will be contacted. Applicants should submit a CV and cover letter.