Senior Specialist - Business Planning

Role Overview

The Senior Specialist in Business Planning plays a pivotal role in assisting with the creation, execution, tracking, and reporting of strategic objectives and annual business plans within the Marketing department. This position ensures that departmental activities are aligned with overall organizational goals and workforce strategies, promoting efficient performance monitoring and governance throughout the Marketing organization.

Key Responsibilities

• Facilitate the development and coordination of Marketing's yearly business and operational plans.
• Track progress against strategic aims, KPIs, and team targets, consolidating updates from diverse Marketing units.
• Assist in compiling quarterly and yearly business reviews and monitor ongoing critical projects, ensuring timely completion of tasks.
• Support the translation of organizational objectives into departmental and team-specific plans.
• Contribute to shaping Marketing's strategic priorities, evaluating projects and growth opportunities, and conducting market and industry research.
• Prepare materials for strategic decision-making, including presentations, reports, and executive summaries.
• Assist workforce planning by maintaining trackers, monitoring recruitment, coordinating with HR and Finance to align workforce and budget plans.
• Manage budgeting activities related to Marketing initiatives and support resource allocation for efficient use of departmental assets.
• Create reports and dashboards that enhance transparency of progress against goals, ensuring accuracy and consistency across reporting tools.
• Provide administrative support for governance meetings through agenda creation, meeting coordination, minute-taking, and follow-up on action items.
• Build collaborative relationships across Marketing teams and other departments to aggregate business updates and ensure strategic alignment.
• Identify and implement improvements in planning, reporting, governance, and performance management, promoting the adoption of best practices and innovative tools.

Candidate Qualifications and Experience

• Bachelor's degree in Business Administration, Marketing, Strategy, Finance, Economics, Project Management, or related disciplines is required.
• A Master's degree or MBA will be considered an asset.
• Between three and five years of relevant experience in business or strategic planning, PMO, corporate performance, or project management.
• Prior experience in large organizations, government, giga-projects, destination management, real estate, tourism, entertainment, or marketing sectors is desirable.
• Familiarity with executive reporting and business performance management is advantageous.