Senior Manager, Demand Generation

About the Role

We are seeking a Senior Manager of Demand Generation based in Canada to lead the development and execution of marketing strategies that drive business growth and expand market reach. This leadership position focuses on creating and scaling revenue-driven marketing initiatives aimed at enterprise clients and key strategic accounts.

Key Responsibilities

• Design and implement a comprehensive B2B demand generation strategy annually that aligns campaigns, budget allocation, and priorities with revenue goals.
• Gain in-depth insights into enterprise buyers to craft tailored marketing programs that effectively guide prospects through the sales funnel.
• Manage account-based marketing efforts utilizing paid advertising, email marketing, personalized outreach, and data-driven tactics.
• Harness buyer intent signals, automation, and AI marketing technologies to identify and activate new growth opportunities.
• Lead strategy for industry events, executive engagement programs, trade shows, and customer experiences that foster pipeline growth.
• Create and oversee content development, campaign messaging, customer success stories, and thought leadership activities to boost brand awareness and engagement.
• Collaborate cross-functionally with sales, partnerships, customer success, product marketing, and operations to ensure unified go-to-market execution.
• Establish frameworks to measure campaign performance, analyze impact, and link marketing initiatives directly to revenue outcomes.
• Continuously optimize demand generation programs through rigorous testing and data analysis.

Candidate Profile

• Minimum 5 years of B2B demand generation experience, ideally targeting enterprise clients in sectors such as grocery, retail, CPG, or technology.
• Demonstrated ability to create and run multi-channel marketing campaigns that drive measurable pipeline results.
• Strong knowledge of account-based marketing, buyer journey mapping, and complex enterprise sales cycles.
• Experienced in managing major industry events, executive engagement programs, trade shows, and customer outreach campaigns.
• Proficient in content development including campaign messaging, email marketing, event promotion, and brand storytelling.
• Capable of defining strategic marketing plans, presenting them clearly, and influencing both sales teams and senior leadership.
• Experienced in leveraging AI-driven tools and marketing automation to enhance campaign efficiency and performance.
• Exceptional analytical skills with experience in marketing attribution, reporting metrics, and impact measurement.
• Strong collaborative skills with proven ability to align diverse teams toward common business objectives.

Benefits

• Competitive compensation package including salary, equity options, and comprehensive benefits.
• Fully remote work setup providing flexibility and trust-based environment.
• Chance to contribute to an organization with meaningful environmental and social missions.
• A supportive, fast-growing team culture with ambitious goals.
• Professional development and career advancement opportunities.
• Opportunity to lead strategic initiatives with direct influence on the business.

Additional Information

This recruitment is conducted by a partner organization that manages application processing and subsequent steps. The applicant data will be processed in accordance with relevant data protection laws, including GDPR, and AI tools may be used to assist in reviewing applications; however, final hiring decisions rest with the hiring company.