Senior Creative Strategist

Position Overview

We are searching for a Senior Creative Strategist based in Germany who excels at converting customer insights into impactful advertising concepts. This role is dedicated to leading the creative strategy of direct-response advertising campaigns, overseeing every stage from research and ideation to production and optimization.

You will collaborate closely with creative teams to produce scalable ads across various formats, including video, static visuals, landing pages, and AI-generated content. Success in this role requires a blend of sharp marketing intuition and analytical reasoning, using data to steer creative decisions and identifying opportunities for growth through testing and refinement.

Key Responsibilities

• Perform comprehensive customer research, market, and competitor analyses to discover fresh creative perspectives, messaging tactics, and positioning strategies.
• Monitor advertising trends and performance metrics to pinpoint opportunities for campaign enhancement.
• Design compelling creative concepts, scripts, briefs, and messaging templates for various ad formats including short-form, long-form, AI-generated content, and landing pages.
• Produce clear and detailed creative briefs for coordination with designers, editors, and copywriters outlining strategic goals and audience insights.
• Collaborate with production teams to ensure final ad assets align with strategic objectives and optimize performance outcomes.
• Evaluate campaign results to identify effective patterns and areas for improvement, then apply these insights to new creative concepts.
• Utilize AI tools to expedite research, brainstorming, concept generation, and content creation, while applying careful strategic oversight.
• Continuously experiment with new advertising formats, messages, and ideas to boost effectiveness and scalability.

Required Qualifications

• Minimum 3 years’ experience in Creative Strategy, Performance Marketing, Direct Response Copywriting, or related roles, preferably within DTC brands.
• Proven track record in developing Meta ad concepts and understanding drivers of high-performance campaigns.
• Experience working directly with video editors, designers, copywriters, and production teams.
• Strong grasp of advertising metrics and data-driven creative optimization.
• Excellent proficiency in written and spoken English.
• Capability to strategize and translate insights into actionable creative directives.
• Demonstrated ownership and ability to work independently in a fast-paced setting.
• Daily practical experience using AI tools for research and creative workflows.
• Availability for at least 6 hours of overlap with 9:00 AM–6:00 PM (GMT+3).

Preferred Skills and Experience

• Background working with consumer brands in supplement, health, beauty, apparel, or lifestyle sectors.
• Experience producing AI-driven user-generated content advertisements.
• Familiarity with Meta Ads Manager and Meta Ad Library.
• Knowledge of direct-response marketing frameworks (AIDA, PAS, value-based offers).
• Experience with AI creative platforms such as ChatGPT, Claude, Gemini, Midjourney, or Runway.

Compensation and Benefits

• Competitive monthly salary between $3,000 and $4,500.
• Fully remote work flexibility, allowing multiple location arrangements.
• 18 days of paid vacation annually after successful probation.
• 5 paid sick leave days.
• Health insurance coverage commencing after 6 months.
• Opportunity for international company retreats post 6 months.
• Christmas bonus after 3 months employment.
• Regular salary and promotion reviews every 6 to 12 months.
• Dynamic work environment emphasizing innovation, experimentation, and growth.

Additional Information

This vacancy is managed on behalf of the hiring company that handles all application evaluations and next steps. Our AI-assisted process matches applicants efficiently but final hiring choices and subsequent procedures are controlled by the employer’s internal team. Data privacy is maintained under GDPR regulations with applicant rights preserved. AI tools may be utilized in parts of the recruitment process but do not replace human decision-making.