Sales Executive - Off Trade Segment

About the Role

At HEINEKEN, we strive to create memorable experiences that foster connection and happiness through our products. As part of the EverGreen balanced growth strategy, we are seeking a proactive Sales Executive to join our team focused on the Off Trade (OFT) market segment. This role aims to drive sales growth and strengthen customer relationships in the assigned district or segment.

Primary Duties and Responsibilities

• Collaborate with the Area Sales Manager to develop comprehensive sales plans tailored to the OFT segment to achieve target volumes and meet customers' needs for mutual benefit.
• Build and sustain strong connections with outlet owners by engaging customers, understanding their requirements, and identifying new sales opportunities, including within competitor locations.
• Negotiate business terms and agreements such as volume incentives, trade promotions, and consumer initiatives, ensuring cost-effectiveness and profitability.
• Work closely with Marketing and Trade Marketing teams to implement advertising and promotional campaigns, presenting value propositions aligned with customer demands and reviewing progress with partners regularly.
• Take part in cross-functional teams to organize and assess promotional activities at outlets, monitoring and guiding promotion agents conducting sales initiatives.
• Respond promptly to customer inquiries and solve issues, coordinating internally to fulfill customer expectations efficiently.
• Gather and report competitive market intelligence and trade activity to determine appropriate sales strategies and counteractions.
• Keep accurate documentation of all sales activities for reporting purposes and maintain detailed records of customer data and satisfaction.
• Complete sales-related paperwork accurately and timely, and carry out additional tasks as assigned.
• Execute brand strategies by cooperating with marketing teams to roll out below-the-line (BTL) activities across designated outlets and ensure adherence to the Picture of Success (PICOS) plan focusing on product availability, pricing, and visibility.
• Utilize digital tools such as IPADs during sales calls to effectively cover essential topics, update outlet information, and deliver market feedback.

Candidate Profile and Requirements

• Diploma or higher education qualification.
• Fluency in both English and Chinese to communicate effectively with clients within the Chinese-speaking community.
• At least two years' experience in sales, marketing, or customer-facing roles, preferably within the fast-moving consumer goods (FMCG) sector.
• Possession of a valid driving license and access to a vehicle is an advantage.
• Good computer literacy to manage sales documentation and reporting.
• Strong interpersonal skills to build effective relationships internally and externally.
• Proven negotiation capabilities to establish win-win agreements with customers.
• Highly organized with the ability to work independently with minimal supervision.