Retail Marketing Planner

About the Role

We are seeking a Retail Marketing Planner based in Mississauga, Ontario who will be tasked with managing and coordinating various retail marketing initiatives including monthly advertising campaigns, event organizing, and comprehensive reporting.

Key Responsibilities

• Manage the production of regional advertising materials across diverse media such as print mats, TV, radio, digital platforms, social media, websites, out-of-home displays, and point-of-sale promotional materials every month.
• Serve as the primary liaison for regional Dealer Advertising Associations (DAA), organizing meetings, presenting media plans quarterly and monthly, collecting feedback, documenting meeting outcomes, and collaborating on future strategies.
• Provide clear instructions and briefs to advertising agencies regarding tactical monthly campaigns.
• Coordinate with internal departments including Commercial & Industrial (C&I), Customer Marketing Management (CMM), and Product Planning to ensure the accuracy and legal compliance of marketing content.
• Handle vehicle logistics related to production and sponsorship activities.
• Act as the main point of contact between regional teams, dealers, and Nissan Canada Inc. (NCI) pertinent to retail marketing matters.
• Support co-op advertising by managing budgets, processes, policies, communication, and responding to inquiries, escalating complex issues to management.
• Monitor and manage dealer participation in the Nissan Co-op Advertising Program and oversee related communications.
• Lead coordination with media agency partners for campaign alignment, monitor campaign performance, and implement optimizations.
• Compile post-campaign analyses and share actionable insights with internal stakeholders and dealers.
• Maintain and update the Dealer Asset Marketing portal, ensuring relevant content is accessible on time.
• Update regional online offers on Nissan.ca following approved programs and sales events.
• Organize quarterly Dealer Marketing Advisory Council meetings including logistics like venue and catering.
• Prepare marketing bulletins for dealer portals and manage electronic communications.
• Handle budgeting tasks such as circulating estimates, purchase requisitions, invoice processing via Taulia, and tracking budget documents.
• Participate in vendor meetings related to budgeting.

Qualifications and Experience

• A university or equivalent degree in Marketing is required.
• Between 3 and 5 years of experience in marketing, communications, or advertising roles.
• Proven ability to manage multiple competing priorities with minimal supervision and adapt to changing requirements.
• Excellent communication skills, both written and verbal, coupled with a strong customer service orientation.
• Familiarity with Canadian media environments and performance tracking is advantageous.
• Experience within the automotive industry and bilingual English/French skills are preferred.
• Strong interpersonal skills for effective communication with stakeholders, agencies, and vendors, including conflict resolution and diplomatic presentation abilities.
• Capability to manage large, complex projects under tight deadlines with a solution-oriented mindset.
• Moderate physical demands including walking, attending events, and inspecting vehicles.

Additional Details

• This role involves occasional travel.
• Work schedule consists of a hybrid model with four onsite days and one remote day per week.
• Working conditions are safe with no extraordinary precautions required.
• Commitment to privacy and confidentiality in accordance with company policies and legal requirements.

Inclusion and Workplace Culture

The company is devoted to fostering a diverse and inclusive workplace where every employee feels valued and respected. Various employee networks support this mission by connecting team members with common interests and backgrounds. Equal Employment Opportunity is upheld regardless of race, gender, disability, military status, or other protected characteristics. Proof of eligibility to work in Canada is mandatory.

Compensation and Benefits

The salary range for this position is from $77,711 to $96,034 annually, reflecting the base pay excluding bonuses or additional compensation. Employees benefit from comprehensive health and wellness programs, parental leave, retirement savings plans, and exclusive vehicle lease and purchase discounts. Professional growth is supported through training, seminars, and tuition assistance.