- Experience
- Any
- Salary
- —
- Openings
- 1
- Posted
- 2 గంటలు క్రితం
- Work mode
- In office
- Education
- Bachelor's degree in Marketing, Business, Agriculture, Communications, or related fields
- Resume
- Required to apply
Where you'll work
Job description
About EzyAgric
EzyAgric is an agricultural technology company focused on leveraging ICT to provide production and marketing services for farmers and digitize agribusiness value chains. Their EzyAgric platform connects farmers with agribusinesses to enhance access to vital information, services, and markets. The company partners with a network of community-based agricultural service providers, called village agents, to extend reach to grassroots farmers, aiming to improve efficiency, transparency, and profitability across the agricultural value chain.
Role Overview
The Product Marketing Officer role based in Uganda is a full-time, on-site position tasked with designing and implementing product marketing strategies for EzyAgric's digital solutions. The responsibilities include conducting market research, analyzing competitors, establishing product positioning, devising go-to-market plans, producing marketing materials, and managing coordinated campaigns. Close collaboration with product management, sales teams, and District Account Coordinators (DACs) is essential to foster product adoption, track performance metrics, and provide insightful presentations to leadership. The role also supports refining product offerings and assists field activities promoting EzyAgric services.
Qualifications and Skills
- Strong analytical abilities for interpreting market trends, user data, and product performance indicators.
- Excellent communication skills to develop clear product messaging and engage with internal and external partners effectively.
- Basic understanding of finance, including pricing strategies, unit economics, and budgeting for marketing initiatives.
- Experience or knowledge in product management to aid in feature definition, crafting value propositions, and managing product lifecycle processes.
- Project management skills to oversee and execute marketing campaigns and cross-departmental projects.
- A bachelor's degree in Marketing, Business, Agriculture, Communications, or a related discipline.
- Prior experience in agtech, agriculture, or technology sectors is advantageous.
- Ability and willingness to work on-site in Uganda and collaborate with field teams, farmers, and agribusiness stakeholders.
- Competence in digital marketing tools, data analytics, and presentation software is a plus.