Private Label Expert

About the Role

This position focuses on spearheading product planning for overseas markets with a dedicated emphasis on developing and managing Private Brand (PB) products. The role demands tailoring product strategies and category frameworks that resonate with local consumer behaviors and market conditions.

Key Responsibilities

• Drive product planning for international business operations, especially for PB product categories.
• Develop strategies and organize category structures aligned with local market and user trends.
• Discover business opportunities and enhance product competitiveness through comprehensive data analyses and market research.
• Lead the full cycle of new product development encompassing selection, positioning, packaging, pricing, and coordination with marketing teams to heighten PB market strength.
• Partner effectively with supply chain, procurement, quality control, and operations teams to realize product plans and business objectives.
• Create and refine localized product management methodologies to maintain innovative and professional product planning processes.

Candidate Profile and Requirements

• Possess a bachelor's degree or higher.
• Accumulate at least 5 years’ experience in merchandising, product planning, or procurement; prior involvement in PB development or management is preferred.
• Demonstrate keen market insight and data sensitivity, with the ability to independently conduct market research, retail analysis, and user insights.
• Have a firm grasp of the retail industry and assortment strategies pertinent to various consumption scenarios, alongside robust category planning capabilities.
• Show strong project leadership and cross-department collaboration skills, capable of managing product launches from inception to completion.
• Exhibit a proactive and results-driven mindset, adaptable to rapid changes and business growth initiatives.
• Experience in overseas product development or cross-border retail environments is advantageous.
• English proficiency as a working language is desirable.

Perks and Benefits

• Engage in the global growth strategy of a top Chinese retail company.
• Opportunity to build a Private Brand system from scratch generating measurable business impact.
• Collaborate with an international workforce in a vibrant and rapidly scaling environment.
• Attractive compensation and benefits.