Media Advisory Analyst

Company Overview

IMG is a premier global sports marketing agency that specializes in media rights sales and management, multi-channel content creation and distribution, brand partnerships, strategic consulting, digital services, and event management. The company supports revenue growth, fan engagement, and intellectual property development for over 200 sports federations, events, and teams worldwide, including major organizations like the NFL, NHL, Wimbledon, UFC, WWE, and more. IMG is a division of TKO Group Holdings, a leader in sports and entertainment owning top properties such as UFC, WWE, and PBR.

About IMG Rights

IMG Rights represents some of the most prominent sports and entertainment organizations globally, advising on media deals and strategic priorities to enhance media presence and commercial media value. Their clientele includes major sports bodies such as NHL, NASCAR, NBA, MLB, NCAA, and many more. They also offer consulting services that help clients navigate market changes, media strategies, and growth opportunities.

Role Summary

The Media Advisory Analyst will be a key part of the North America team, collaborating closely with senior executives on IMG’s consulting and media rights representation services. This role offers comprehensive exposure to deal negotiations, client strategy development, media rights valuation, and scenario modeling. The analyst will contribute across advisory projects and maintain significant client interaction.

Key Responsibilities

• Assist leadership with client deal negotiations, media rights strategies, and valuation exercises.
• Prepare financial models and develop business plans for clients and internal initiatives.
• Lead execution of advisory projects, managing client relationships and delivering presentations.
• Support client RFP responses and business development tasks.
• Conduct industry research, analysis, and due diligence to grow client base and new business areas.
• Coordinate with IMG’s internal analytics team for data requests during projects.
• Develop and distribute knowledge documents for leadership and clients.
• Create and refine internal and client-facing reports and presentations.

Required Skills and Qualifications

• Exceptional communication abilities to engage diverse audiences including senior executives.
• Strong interpersonal skills and presentation aptitude.
• Team-oriented with collaborative problem-solving skills.
• Self-motivated and capable of independent work within defined goals.
• Familiarity with sports, entertainment, media, and technology sectors is preferred.
• Advanced financial and business modeling capabilities.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to establish and maintain trust-based client relationships.
• Basic understanding of finance, valuation methods, and accounting principles.
• Skill in synthesizing data and crafting clear recommendations.
• Enthusiasm for sports and entertainment with a grasp of the sports media rights landscape.

Experience and Education

• Bachelor’s or Master’s degree; MBA is advantageous.
• At least one year of experience in consulting, investment banking, or corporate strategy/business development preferred.
• Experience in client-facing roles is desirable.

Additional Information

IMG Rights covers diverse media platforms including television, mobile, and inflight rights, offering a full-service solution for live and archive content. They manage media rights for more than 70 rights holders and produce multi-channel distribution strategies optimized for both traditional and emerging media. Their archive service is trusted by over 35 leading rights holders and includes digitization, migration, logging, and content distribution.