Master Short Form Content Expert

About the Role

We are a rapidly expanding digital marketing agency focusing heavily on short-form content as a vital means for client acquisition across platforms such as Instagram, Facebook, and YouTube Shorts. We are searching for a dedicated individual to take ownership of this process from start to finish— crafting scripts, coordinating production, managing the editing flow, scheduling posts, conducting split testing, and analyzing data to identify what drives conversions.

You will collaborate directly with our founder, who has previously built an audience to 250,000 followers, to experiment with topics and formats, refine scripts, and convert views into booked sales appointments. This is a growth-centric role demanding a deep understanding of hooks, retention, packaging, and factors that make short-form content effective at attracting views and customers.

About Us

OPT Digital, based in Wellington, New Zealand, helps local trades and home service businesses expand via search marketing throughout New Zealand, Australia, and the United States. With a seven-figure annual run rate, we aim to become the most trusted name in Local SEO for service businesses by 2026.

Two distinguishing characteristics: we treat content like paid advertising—every effort is tested and measured, and formats earn their positions based on data. Additionally, we develop proprietary internal tools; all departments depend on custom dashboards and automations that enhance efficiency, and you'll have input on designing tools tailored to streamline your work.

Key Responsibilities

• Create and co-develop short-form video scripts with the founder, crafting compelling hooks and retention strategies. Conduct research on successful content within and adjacent to our niche and propose innovative formats backed by examples.
• Organize and oversee recording sessions ensuring efficient shoot days and purposeful filming. Provide clear direction to the editing team, manage revisions, and maintain a consistent content production pipeline from raw footage to published output.
• Schedule and post content on Instagram, Facebook, YouTube Shorts, and other platforms. Execute structured A/B tests on topics, hooks, and formats. Manage account details including captions and packaging to maximize performance.
• Monitor and analyze content performance data across platforms, presenting insights on growth, conversions, and optimization priorities. Focus on qualified leads and booked calls as key success metrics rather than just views.
• Collaborate with the founder to develop internal dashboards and automation that simplify workflows related to content calendars, performance tracking, and publishing, thus enhancing operational efficiency.

Candidate Profile

• Proven, demonstrable success in growing short-form content accounts, with tangible results such as views, follower growth, and ideally leads or sales generated through content.
• Deep comprehension of short-form video dynamics including hooks, retention curves, pacing, platform-specific behavior, and the critical impact of the initial two seconds.
• Excellent scriptwriting skills in natural, conversational English suitable for engaging an audience rather than corporate tones.
• Experienced in production coordination—scheduling shoots, briefing editors, managing revisions, and maintaining consistent publishing without supervision.
• Analytical mindset capable of interpreting platform analytics and candidly assessing content effectiveness, with clear communication of findings.
• Understanding of the sales funnel beyond mere follower counts, focusing on converting attention into paying customers.
• Highly organized and proactive, capable of independently managing a multi-platform content operation.
• Bonus: Experience with B2B, agency, or niche content areas such as trades, local businesses, finance, or SaaS, demonstrating ability to attract views without relying on trendy tactics.

Compensation and Benefits

• Monthly salary range of $1100 to $2000 USD, negotiable based on experience and proven growth achievements.
• 13th month salary payment.
• Health Maintenance Organization (HMO) allowance provided following the probation period.
• Paid time off including recognized Philippine public holidays.
• Fully remote role allowing work from anywhere within the Philippines.
• Daily direct collaboration with a founder experienced in audience growth who prioritizes content as a key growth mechanism.
• Support from an in-house videography and editing team, positioning you as the strategist and operator rather than a solo content creator.
• Access to custom-built tools and automations designed to support your workflow.
• An ownership opportunity to lead and develop the short-form content function with a clear advancement path toward a head-of-content position as the channel expands.

Application Instructions

Please submit your application with subject line: "SHORT-FORM - [Your Name]" and include answers to the following:

• Provide links to 2-3 pieces of short-form content or accounts you have managed, detailing your role and measurable results.
• Explain what you believe is the most critical element of an effective short-form content piece and why.
• Describe your strategy for structuring split tests to identify top-performing content formats within the initial 60 days.
• Share your perspective on what constitutes a successful hook.

Optionally, but highly recommended, include a 2-3 minute video introduction or walkthrough of a content piece you are proud of, explaining why it worked. Applications with video submissions will be prioritized. We are reviewing applications promptly and will proceed quickly with suitable candidates.