Junior Brand Marketing Specialist - Toys

About the Company

ZURU is a company focused on revolutionizing industries through groundbreaking innovation and automation. Their diverse pillars include ZURU Toys, redefining play; ZURU Tech, leading future building technologies; and ZURU Edge, creating cutting-edge FMCG brands tailored for modern consumers. Established in 2003 by acclaimed entrepreneurs Nick and Mat Mowbray, the company has grown to encompass over 5,000 team members worldwide, with notable brands like Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, Smashers, MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Role Overview

As a Junior Brand Marketing Specialist for the European market, you will bridge the gap between global brand strategies and local execution. You will fully manage the media budget, transform brand goals into actionable media campaigns across multiple channels, and analyze campaign performance to optimize outcomes. This role combines planning, analysis, and storytelling to maximize the impact of every dollar spent.

Key Responsibilities

• Manage the local media investment for Europe, allocating budgets by brand and channel and adapting quickly to sales trends and performance data.
• Design integrated media plans spanning digital, social, video, retail media, and other paid channels to meet both brand and commercial targets within budget limits.
• Create clear and business-focused briefs for the in-house digital agency, overseeing all aspects of timing, delivery, budgets, and quality control.
• Coordinate campaign execution across all relevant markets, ensuring timely launches with proper brand and marketing approvals for each asset and placement.
• Continuously monitor KPIs during campaigns to optimize spending and identify risks or opportunities early.
• Analyze campaign results to extract actionable insights and deliver persuasive post-campaign reviews to internal teams and leadership.
• Prepare concise and polished summaries of media results for retailers to aid the sales team and enhance partnerships.
• Collaborate closely with global marketing, sales teams, in-house agency, and China-based colleagues to ensure coordinated media strategy and alignment with broader business priorities.
• Stay informed on the European media environment, platform developments, and competitor activities to introduce innovative, efficient investment methods.
• Provide support to the local marketing team on broader business initiatives as needed.

Candidate Profile

• Strong commercial awareness linking media investment directly to business results.
• Expertise in analyzing, tracking, and reporting campaign performance metrics.
• Proactive problem solver with entrepreneurial drive to identify challenges and implement clear solutions without prompting.
• Excellent communicator, capable of producing clear briefs and confident presentations for leadership.
• Highly organized multitasker who can handle multiple campaigns and deadlines in a dynamic, fast-paced environment with shifting priorities.
• Collaborative team player comfortable working with diverse internal teams and external partners.
• Meticulous attention to detail ensuring accuracy and completeness in all tasks.
• Preferred educational background is a degree in Marketing or Business.

Why Join ZURU?

• Lead media initiatives for some of the fastest growing toy brands in Europe, controlling significant budgets with autonomy.
• Play a key role in campaigns that reach millions of families across multiple markets in the region.
• Experience a supportive, collaborative marketing culture focused on empowering employees.

Additional Information

Application deadline: August 22, 2026.