Head of Product Marketing (Non-Core Products)

Role Overview

As the Head of Marketing for Non-Core Products at GoMining, you will be responsible for leading the marketing strategy and driving commercial growth of the company's financial product offerings that extend beyond core mining activities. Your role encompasses defining product positioning, launches, and global scaling, while leveraging cross-selling opportunities across the broader GoMining ecosystem.

Key Responsibilities

• Develop and implement the marketing strategy for the non-core product portfolio, including products like GoMining Card, Simple Earn, Travel, Rewards, and upcoming financial services.
• Lead prioritization of new product launches, growth campaigns, and marketing budget allocations across the portfolio.
• Identify and capitalize on cross-sell and upsell potentials between various products.
• Manage the complete go-to-market strategy including new feature introductions, pricing changes, and promotional activities.
• Create customer segmentation models and deliver tailored messaging across diverse markets and audience groups.
• Coordinate execution of product launches alongside cross-functional teams such as Product, Design, Analytics, and Compliance.
• Maintain consistent and coherent communication with customers across all platforms.
• Oversee commercial metrics in collaboration with Acquisition, CRM, Retention, and Product Marketing teams to boost user acquisition, activation, retention, and revenue streams.
• Partner with Finance to strategize pricing, optimize unit economics, and plan commercial activities.
• Define and track key performance indicators to measure marketing success throughout the product range.
• Design and expand partnership, referral, and co-marketing initiatives with external stakeholders.
• Collaborate with strategic partners for joint campaigns and product introductions, while scouting novel growth channels and partnership opportunities.
• Lead marketing efforts across multiple groups, aligning performance marketing, CRM, branding, content, SEO, community management, and product marketing towards common business goals.
• Develop scalable marketing processes and frameworks to enhance efficiency.
• Mentor senior marketing personnel and influence executive-level strategy decisions.

Candidate Requirements

• Minimum of seven years' experience in Product Marketing, Go-to-Market strategy, Growth Marketing, or Marketing Leadership roles.
• Demonstrated success marketing multiple products within a single portfolio.
• Background in fintech or digital financial services such as payments, cards, wallets, lending, or wealth management.
• Strong commercial acumen with a solid grasp of funnel economics, CAC, LTV, pricing strategies, retention, and revenue growth drivers.
• Proven experience managing global product launches and integrated marketing campaigns.
• Experience in developing partnership, referral, or co-marketing programs.
• Ability to navigate and balance commercial growth alongside regulatory and compliance considerations.
• Experience working in fast-growing technology companies.

Desirable Qualifications

• Knowledge of cryptocurrency, Bitcoin, Web3, or digital asset markets.
• Experience scaling business-to-consumer financial products across varied international markets.
• Familiarity with launching products in regions including the US, Europe, UAE, LATAM, or APAC.
• Exposure to loyalty and rewards programs, subscription services, or investment platforms.

Benefits

• Opportunities for professional development including coverage for courses, conferences, and English training up to 100%.
• Flexible work formats offering remote or hybrid options and adaptable working hours across global teams.
• Generous paid leave with up to 20 vacation days, 8 company holidays, plus 5 personal days annually.
• Engagement in recognition programs encompassing structured performance evaluations and team awards.
• Cultural enrichment including company retreats at international venues such as company-owned apartments in Cyprus.