Growth Digital Specialist

About Clay

Clay's mission is to enable organizations to transform growth ideas into tangible outcomes. We view growth as a creative discipline rather than a formulaic process, requiring constant innovation to reach ideal customers. Leveraging unique data, signals, and AI research, we support thousands of clients like Anthropic, Notion, Google, and Ramp in their go-to-market strategies.

In 2025, we secured a $100 million Series C funding from top-tier investors including Sequoia, CapitalG, and First Round, surpassing $100 million in revenue. By 2026, our valuation reached $5 billion alongside a second employee tender offer within nine months and the launch of a community equity round involving customers, agency allies, and club members.

Key highlights about our community and culture:

• Serving over 11,000 customers, with an ecosystem of 150 integration partners, 125+ agencies, 50+ Clay clubs, and a Slack community of 30,000 members.
• Our diverse workforce includes DJs, activists, writers, clowns, marathon runners, skydivers, psychedelic therapists, social workers, and more.
• Employees have access to complimentary coaching from experts specializing in creativity and management.
• Guided by unique operational principles like negative maintenance and non-attached action.
• Featured in prominent media outlets such as The New York Times, Forbes, and First Round Review.

Position - Growth, Digital at Clay

We are looking for a dynamic individual to elevate Clay's paid digital marketing efforts by scaling SEM and paid social campaigns and exploring new channels targeting enterprise clients. This position entails building SEM from scratch, managing Google and Bing campaigns end-to-end—including keyword strategy, bid management, landing page coordination, and performance measurement.

The role offers considerable independence to pilot tests on emerging platforms such as Reddit, X, connected TV, or other data-driven channels. Success is measured by tangible pipeline objectives rather than mere impressions.

Key Responsibilities

• Develop and manage SEM campaigns on Google and Bing focusing on high-value enterprise clients and promising self-serve accounts demonstrating enterprise potential.
• Establish and maintain a comprehensive measurement framework tracking cost-per-lead (CPL), cost-per-qualified-lead (CPQL), tiered lead mix, and overall pipeline impact.
• Optimize Conversion API setups to ensure precise data flow to advertising platforms.
• Analyze campaign performance metrics continuously; address underperforming areas and scale successful tactics.
• Identify and initiate experiments on new digital channels, evaluate outcomes, and scale effective strategies.
• Share and be accountable for pipeline goals related to paid campaigns in close coordination with Growth and Sales teams, aligning efforts across Growth, Operations, and Brand departments for continuous improvement.

Candidate Profile

• Proven expertise in managing paid search campaigns end-to-end including strategy, bidding, landing page integration, and measurement.
• Strong quantitative abilities; comfortable constructing models, interpreting dashboards, and driving KPIs like CPL and pipeline contribution.
• Experience building paid channel marketing programs from the ground up and scaling them effectively.
• Ability to collaborate cross-functionally with design, operations, and sales teams; skilled at transforming sales insights into actionable campaigns.
• Understanding of B2B SaaS sales processes, particularly multi-stakeholder, long-cycle enterprise deals.
• Genuine enthusiasm for Clay's platform, eager to leverage and promote it as part of growth initiatives.

Additional Preferred Qualifications

• Experience with account-based marketing tools or audience targeting, such as LinkedIn matched audiences and Meta custom audiences.
• Familiarity with Clay or go-to-market engineering technologies.
• Hands-on experience managing campaigns on connected TV, Reddit, or X platforms.
• Background in product-led growth (PLG) environments, balancing self-service and enterprise sales motions.
• Knowledge of modern GTM tech stacks including Clay, Salesforce, and outbound marketing platforms.

Compensation

The salary range for this full-time onsite role in San Francisco is between $140,000 and $190,000 annually.