External Communications Manager (12-month Fixed-Term Contract)

About the Role

Join Primark as an External Communications Manager on a 12-month fixed-term contract. This position demands collaboration across diverse teams and skillsets to lead comprehensive communications initiatives with a global and local focus. You'll manage communications for significant corporate announcements, campaigns, store launches, and strategic milestones while guiding markets lacking in-house communications support.

Key Responsibilities

• Lead and develop integrated communications strategies for key corporate and strategic initiatives with global and local perspectives.
• Plan and execute communications for major business announcements, marketing campaigns, new store openings, and company milestones, coordinating multiple stakeholders for flawless delivery.
• Serve as the primary contact for regions without dedicated in-market communications resources; advise senior leadership and liaise with central Corporate Affairs.
• Create and oversee production of high-quality media materials including press releases, statements, content for websites and LinkedIn, and Q&A documents; support spokesperson preparation.
• Cultivate and sustain strong relationships with media and external partners to boost brand exposure and create impactful collaborations.
• Manage agency partnerships and proactively monitor, report, and mitigate reputational risks via media, stakeholders, and digital channels.

Candidate Profile

• Minimum of 10 years’ experience in external communications, preferably within dynamic sectors like retail, FMCG, or agencies.
• Extensive expertise in media relations including guidance and drafting high-pressure responses.
• Proven capability in crafting and deploying effective communications plans for business priorities.
• Exceptional project management skills, adept at juggling multiple deadlines and priorities concurrently.
• Strong analytical thinking with sound judgment to break down complex challenges and manage stakeholders’ expectations effectively.
• Excellent interpersonal communication skills; thrives in team environments and performs well under pressure.

Benefits and Culture

At Primark, your work impacts the business positively. We prioritize wellbeing, offering healthcare, pension benefits, and potential bonuses. You will enjoy 27 days of annual leave plus bank holidays, with an option to purchase an additional five days. Tailored employee perks include Tax Saver Tickets, access to fitness facilities, and a subsidized cafeteria. Join an innovative, supportive team where your authentic self is welcomed and encouraged.

About Primark

Founded in Dublin in 1969, Primark has grown into a £9bn-plus turnover company with over 80,000 employees and 440 stores across 17 countries. Our core values emphasize care, dynamism, and teamwork as foundational to our success and culture.

Job Reference

REQ ID: JR-9451