E-commerce Sales & Category Management Manager CEWA

Overview

Join Beiersdorf as an E-commerce Sales & Category Management Manager for the CEWA region based in Nairobi, Kenya. This role focuses on empowering e-commerce sales teams to meet targets, enhancing online brand visibility, and driving digital sales strategy in the health & beauty FMCG sector. Beiersdorf champions inclusion, innovation, and sustainability with brands like NIVEA and Eucerin.

Key Responsibilities

• Support e-commerce sales teams to achieve objectives and boost brand traffic across online channels.
• Establish local standards for an optimal online store presence and ensure timely deployment of premium e-retail content, collaborating with local brand and global e-commerce teams.
• Translate national brand strategies into e-commerce specific selling concepts to aid sales managers in securing robust support from online retailers.
• Manage retailer.com media planning, activation, promotions, pack developments, and ensure collaboration with brand, media, agency, and supply teams.
• Define and deploy local e-retail content requirements and perfect store online standards for consistent online visibility.
• Monitor fundamental online sales metrics and report e-commerce results and KPIs.
• Serve as primary liaison between local brand teams and e-commerce sales teams, driving merchandise selection for pure player and multichannel accounts.
• Maximize sales and margins while crafting a consistent brand experience online, including campaign conceptualization, A+ content creation, SEO-driven product descriptions, brand stores, and visibility banners.
• Implement best practices for product detail page management to enhance product performance, conversion rates, and brand positioning.
• Analyze and optimize product placement on retailer webshops to ensure the “perfect store online” with strategic merchandise assortment tailored for e-commerce growth.
• Lead online shopper behavior analysis to optimize purchasing paths and product interaction, continuously improving marketing ROI through data-driven campaign assessments.
• Identify assortment gaps for online exclusives and manage end-to-end execution of all digital promotional media, including agency oversight and KPI setting.
• Develop competitive promotional strategies specific to the e-commerce channel grounded in market trends and business insights.

Candidate Profile

• Possesses a Bachelor of Commerce or Marketing degree or equivalent qualification.
• Minimum of three years of experience in shopper/customer management, ideally within the health & beauty FMCG industry.
• Experience in online merchandising with advanced inventory control and merchandising tools is highly preferred.
• Strong strategic thinker with excellent analytical abilities to convert data insights into actionable strategies.
• Demonstrates influence and negotiation skills for collaborative win-win resolutions.
• Highly collaborative, focusing on cross-functional teamwork at all organizational levels.
• Well-versed in e-commerce best practices, digital marketing trends, CRM, email marketing, brand websites, and web analytics.
• Exceptional communication and presentation capabilities.

About Beiersdorf

With more than 140 years of history, Beiersdorf develops innovative skincare products under brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. The company emphasizes an inclusive culture aligned with values of Care, Courage, Simplicity, and Trust, fostering respect, diversity, and equal opportunities for its 20,000+ employees.

Additional Information

The recruitment contact for this position is Akash Sharma. Applications are accepted until August 21, 2026, through Beiersdorf's career platform.