Digital Marketing Specialist

About the Role

Anvi Ayurveda, an expanding Ayurvedic healthcare provider based in Saraswati Vihar, Pitampura, New Delhi, is looking to hire a full-time Digital Marketing Specialist. The goal is to amplify the company's online presence and deliver authentic wellness treatments across India by leveraging digital platforms.

Key Responsibilities

• Strategize, run, and refine Facebook Ads campaigns focused on generating qualified leads.
• Broaden performance marketing efforts through Google Ads and additional platforms including YouTube, Instagram, Display, and Native Ads to increase lead acquisition.
• Regularly analyze campaign metrics such as Cost Per Click (CPC), Cost Per Lead (CPL), and Return on Ad Spend (ROAS) to meet defined KPIs.
• Implement A/B tests for ad creatives, formats, targeting parameters, and landing page effectiveness.
• Work alongside sales and call center teams to maintain lead quality and boost conversion ratios.
• Manage the company website's design, content updates, and speed optimization, including SEO and user experience improvements.
• Coordinate with web developers and designers to apply technical fixes and new features on the site.
• Prepare, schedule, and publish social media content; engage with audience comments and messages.
• Create content calendars, scripts, and ideas for Instagram and Facebook reels and other short videos.
• Measure social media and campaign performance; recommend adjustments to increase engagement and outreach.
• Generate detailed reports weekly and monthly covering lead generation results, advertising effectiveness, and social media growth.
• Utilize tools such as Meta Ads Manager, Google Analytics, Google Tag Manager, and Search Console for ROI tracking.
• Stay informed about evolving trends in performance marketing and digital content strategies.

Requirements

• Between 6 months to over 2 years of practical experience in digital marketing roles, specifically with performance marketing via Facebook Ads and Google Ads.
• Practical knowledge or experience in website design and management using platforms like WordPress or WooCommerce is advantageous.
• Strong familiarity with lead generation techniques, funnel and remarketing strategies.
• Understanding of SEO, SEM, and content marketing principles.
• Experience managing social media accounts on Facebook, Instagram, and YouTube.
• Capability to develop content plans, advertising copy, and video scripts.
• Solid analytical skills to monitor KPIs and optimize advertising campaigns accordingly.
• Excellent communication and organizational talents.
• Healthcare or wellness sector experience is preferred but not mandatory.

Compensation & Benefits

• Competitive monthly salary reflecting experience, ranging approximately from 15,000 to 40,000 INR.
• Opportunity for upward growth within a rapidly expanding healthcare brand.
• Encouragement of innovative marketing approaches with creative autonomy.
• Supportive and collaborative workplace culture.