Digital Marketing Executive

About the company

Mjvs Fashion Services is associated with CoutLoot Swipe, a video-first commerce platform built for India. The platform lets shoppers browse short-form, Instagram-like videos, connect with sellers through chat, and place orders directly in the app. It also uses AI to help sellers build high-performing video ads and sell products without commission charges.

Role overview

This position is for a Digital Marketing Executive who will help plan and run online marketing initiatives, strengthen the brand’s presence across channels, and support lead generation efforts through performance-focused campaigns.

Key responsibilities

• Design, launch, and improve digital marketing campaigns across relevant online channels.
• Handle social media pages such as Instagram, Facebook, LinkedIn, and YouTube.
• Work with the design team to develop attractive creatives, captions, and content assets.
• Carry out SEO tasks to support stronger search visibility and website ranking.
• Review website performance through Google Analytics and Search Console.
• Perform keyword research and analyze competitor activity to guide campaign planning.
• Run email marketing initiatives and WhatsApp outreach campaigns.
• Support lead generation through digital platforms.
• Measure campaign outcomes and share regular weekly and monthly reports.
• Keep up with new tools, trends, and best practices in digital marketing.

Eligibility

Graduation is not mandatory for this role, so candidates without a degree may also apply.

Compensation

The position offers an annual CTC in the range of INR 1,75,000 to INR 2,25,000.

Additional information

Location: Mumbai, India.