Digital Marketing Executive

Role Overview

We are seeking a Digital Marketing Executive based in Ahmedabad to spearhead paid advertising, lead generation, and customer acquisition efforts. This role demands ownership of planning and implementing digital marketing strategies across platforms such as Meta Ads and Google Ads, focusing on driving conversions and measurable business outcomes.

Key Duties

• Design and run paid marketing campaigns on Meta Ads, Google Ads, and other digital channels.
• Generate high-quality leads and boost sales through digital initiatives.
• Oversee the entire marketing funnel including ads, landing pages, lead management, and conversion tracking.
• Continuously optimize campaigns to enhance metrics like Cost Per Lead (CPL), Customer Acquisition Cost (CAC), Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), and conversion ratios.
• Perform audience segmentation, targeting, retargeting and execute A/B testing for performance improvement.
• Collaborate with creative teams to develop compelling ad creative and content.
• Analyze daily campaign performance and deliver comprehensive reporting.
• Interpret campaign data to recommend strategies for increasing conversions and maximizing ROI.
• Support growth across digital subscriptions, services, and e-commerce platforms.
• Keep up to date with emerging trends and changes in digital advertising.

Candidate Profile

• 2 to 5 years of practical experience in digital or performance marketing.
• Proficient in managing campaigns on Meta Ads and Google Ads with a strong focus on paid advertising and lead generation.
• Deep understanding of digital marketing funnels, conversion optimization, and related metrics such as CPL, CPA, CAC, ROAS, CTR, and conversion rate.
• Strong analytical thinking and problem-solving capabilities.
• Data-driven mindset with the ability to make decisions grounded in campaign performance metrics.
• Excellent communication and coordination skills.

Preferred Background

Experience with SaaS, digital services, subscriptions, e-commerce, or lead-generation industries is advantageous.

Additional Information

Only applicants from Ahmedabad will be considered for this hands-on role emphasizing paid campaigns, lead generation, and measurable ROI outcomes.