Demand Generation Manager (Outbound)

About Second Talent

Second Talent operates as a workforce infrastructure provider focused on the Asia-Pacific region, facilitating company growth through staffing augmentation, direct recruitment, and Employer of Record services. With talent centers in several Asian countries and EOR partnerships spanning over 100 nations, the company is profitable, independently funded, and progressing towards an annual recurring revenue target of $10 million.

Role Overview

The Demand Generation Manager for Outbound channels will take ownership of campaign strategy and analysis over an existing outbound infrastructure that includes LinkedIn, email, and phone outreach. This role involves leading campaign design, testing new demand generation approaches such as webinars and events, and continuously refining messaging and targeting based on performance data. It requires both strategic direction and active hands-on involvement in outbound tools and execution.

Key Responsibilities

• Fully manage outbound campaign results measured by qualified meetings and pipeline growth rather than volume of activities.
• Develop and iterate strategies regarding target segments, messaging, offers, and channel sequences.
• Identify reasons for campaign underperformance (e.g., messaging issues, list quality, deliverability) and implement improvements.
• Conduct structured experiments with clear hypotheses, analysis, and adaptation to optimize results.
• Provide weekly reports on funnel metrics including contact sourcing, delivery and connect rates, response and conversion rates, meetings set and held, and opportunity creation.
• Engage hands-on weekly with platforms such as Clay, Apollo, HeyReach, Instantly, and Apify; build and optimize enrichment and list-building workflows.
• Supervise outbound execution operator by setting quality standards and stepping in as needed.
• Manage fundamental deliverability mechanics: domain health, inbox rotation, warmup, and pacing.
• Leverage AI tools to enhance workflows, campaign data analysis, and reporting; familiarity with Claude Code and AI-based copywriting and personalization tools is advantageous.

Candidate Profile

• 3 to 6 years’ experience in outbound demand generation, growth, or sales development leadership in B2B services or SaaS domains, with direct accountability for meeting or pipeline targets.
• Demonstrated analytical capability to diagnose funnel issues and optimize outcomes based on data insights.
• Strong written communication skills capable of producing effective cold outreach messaging aimed at senior decision-makers.
• Experience with APAC markets or recruitment, staffing, EOR, or HR services is a plus but not mandatory.
• Ability to thrive in a lean startup environment with fast decisions, no bureaucracy, and full ownership of results.

Success Milestones

• Within 30 days: Complete audit of existing campaigns and funnel data, with clear insights and initial improvements deployed.
• Within 60 days: Run at least two controlled experiments with documented outcomes and establish regular reporting; measurable improvements in reply or meeting conversion rates on campaigns.
• Within 90 days: Full ownership of outbound meetings target with a scalable, documented strategy including targeted segments, tested messaging, and a roadmap for continuous experimentation.

Additional Information

This role offers direct impact on revenue growth in a bootstrapped company approaching $10M ARR. The outbound infrastructure is fully established with an execution operator in place, providing an opportunity to enhance an operating system rather than building from scratch. The position reports directly to the founders and benefits from investment in state-of-the-art AI and automation tools.

Application Instructions

Candidates should submit their CV accompanied by a brief note describing one outbound campaign they owned, the relevant performance data, and a key decision based on that data, plus their experience with Clay or similar sales automation tools. Applications lacking this information may not be prioritized.