Content Strategist

About Simple Life

Simple Life is a leading AI-powered health coaching application aimed at adults wishing to achieve weight loss and a healthier lifestyle without resorting to stressful or extreme methods. With over 17 million app downloads and more than 300,000 five-star ratings, Simple Life has helped millions successfully adopt sustainable weight loss habits. It is recognized as the Best Virtual Coach and is ranked among the Top 100 AI companies, driven by a passionate global team focused on meaningful impact.

Within the Simple ecosystem, Simple Move is the latest addition, designed to encourage users to incorporate more movement into daily routines through easy, guided practices that foster confidence and consistency, avoiding intense fitness regimens.

Role Overview

The Content Strategist (Program Lead) on the Simple Move team will be responsible for designing the structure and flow of movement programs that motivate users and build long-term habits. This role involves interpreting user needs, product objectives, expert advice, and data insights to create engaging, effective guided exercise experiences.

Key Responsibilities

• Collaborate closely with the LTV product manager to understand and execute renewal and retention strategies, converting hypotheses into actionable program elements.
• Ensure high-quality program content by selecting principles, exercises, and sequencing that optimize conversion rates, retention, and renewals.
• Manage timely delivery of programs and experiment builds without compromising the program's integrity and logic.
• Translate program hypotheses into testable workout modules, including exercise choice, sequencing, duration, progression, and creation of supplemental AI-generated assets.
• Continuously enhance current programs by analyzing competitor offerings, performance metrics, and seasonal trends, adapting them suitably for the product.
• Coordinate with medical and fitness experts for program safety and accuracy review.
• Monitor performance against product metrics and feed insights back into iterative program development.
• Work with the Product Content Lead on new program topics and prioritization.
• Create programs that are engaging and feel natural rather than formulaic or textbook-like.

Candidate Profile

• Holistic understanding of activation, retention, and lifetime value funnel with renewal focus, partnering effectively with product teams on strategy and delivery.
• Proven experience in developing or refining structured digital content journeys related to fitness, wellness, habit formation, or education fields, linked closely to product-driven metrics.
• Strong data literacy to set KPIs, analyze engagement and retention data, and make informed content decisions.
• Attention to detail in program creation: exercise selection, order, duration, format, and variety.
• Ability to work autonomously, iterating rapidly with minimal specs, bringing proactive drafts and hypotheses for feedback.
• Collaboration with medical/fitness professionals to validate program safety.
• Proficient use of AI tools to design, generate, and scale program content efficiently.
• Comfortable working in a fast-paced, lean team environment where ownership roles evolve dynamically.
• Capability to manage expanding program topics and difficulty levels effectively.
• Desirable: background in coaching, medical, fitness, though product and engagement expertise are prioritized.

Benefits

• Competitive salary package aligned with experience levels.
• Flexible working arrangements including remote, office-based, and hybrid options.
• Provision of necessary equipment to perform job duties.
• Access to a premium subscription of SIMPLE app.
• 21 days of annual leave plus applicable bank holidays based on local observance.
• Flexible working hours focused on deliverables rather than desk time.

Company Values

• Think deeper: Decisions grounded in reality, data-driven insights, and open to changing opinions with new information.
• Focus on impact: Prioritizing results and agility, making quick, impactful decisions while learning swiftly from mistakes.
• Take ownership: Accountability beyond one’s role, high-quality contributions, and empowered problem-solving.
• Push the limits: Encouraging innovation, challenging norms, seeking improvements, and expressing ideas openly.
• Be a Championship Team: Constant self-improvement, mutual accountability, support, and collaboration to achieve shared goals effectively.