Commercial Business Analyst

Overview

As a Commercial Business Analyst at H&M, you will focus on detailed customer segmentation, cohort analysis, and assessing product performance. Your role includes the expert use of SQL and various data platforms to extract relevant information. You will also provide insights into campaign effectiveness, including conversion attribution and monitoring return on ad spend. This full-time position is based on-site at the Toronto Support Office and reports directly to the Commercial Manager.

Key Responsibilities

• Perform comprehensive analysis encompassing customer data, website metrics, and sales figures to inform the Commercial team.
• Evaluate end-to-end web performance across .com and mobile app platforms, focusing on traffic patterns, user behavior, product results, and sales outcomes.
• Assess the success of marketing campaigns through conversion analysis and return on advertising spend.
• Examine sales, customer, and website data to extract insights related to QCP, product offerings, assortment, and pricing strategies.
• Plan, assist, and assess A/B and multivariate tests aimed at enhancing the online store and CRM/email customer experience and conversion rates.
• Lead initiatives in tagging, tracking, and SEO analytics to guarantee precise data collection and boosting channel visibility.
• Serve as an expert SQL user and data platform specialist to support data extraction and contribute to team skill development.
• Create routine reports and dashboards providing actionable insights for various stakeholders.
• Collaborate with Experience Lead, E-commerce Leads, Commercial Managers, and Marketing personnel by supporting analytical activities and delivering insights.

Qualifications

• Bachelor's degree in Business, Marketing, Data Science, Statistics, Economics, or a closely related discipline.
• Proficiency with analytical tools such as Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI.
• In-depth understanding of A/B testing techniques and web tracking system implementation.
• Strong skills in analytics, reporting, and presenting data-driven findings.
• Minimum of two years' experience in web analytics, ideally within e-commerce or fashion retail sectors.

Additional Information

• H&M is committed to fostering diversity encompassing race, ethnicity, gender, age, religion, sexual orientation, and disability.
• The organization is values-driven, guided by seven core values reflecting over 75 years of success.
• Opportunities to engage with Colleague Resource Groups (CRGs) for community and networking.
• Employees receive discounts on H&M, & Other Stories, and COS product lines, supporting individual style expression.

Compensation

This position offers an annual salary of 97200.

Disclaimer

The outlined responsibilities and qualifications focus on essential aspects of the role. Additional tasks may be assigned at the company's discretion.