Brand & Creative Lead

Position Overview

Springland Pets is seeking a Brand & Creative Lead based in Austin, TX, to oversee and develop the company's brand identity across all customer touchpoints. This role involves hands-on design and editing as well as collaborating with partners and contractors to broaden the brand's reach. The ideal candidate will bring strong creative insights, a deep understanding of the target customer, effective project execution skills, and meticulous attention to detail.

Key Responsibilities

• Maintain and expand Springland's visual identity consistently across packaging, website, email/SMS campaigns, press releases, retail merchandising, seasonal collections, product designs, and color schemes.
• Define and uphold brand guidelines to ensure uniformity on packaging, digital platforms, retail, advertisements, and partner materials.
• Lead creative strategies specifically for email and SMS marketing channels.
• Collaborate with press contacts to support product launches and newsworthy events.
• Create product packaging concepts and supervise partnerships with structural packaging designers, graphic designers, and suppliers throughout production.
• Lead website design efforts, including user experience, copy guidance, and creative asset development, alongside the Growth team.
• Drive the ideation to execution of seasonal product collections.
• Plan and manage photo and video shoots for product, lifestyle content, and related media.
• Work with the Head of Content & Community and CEO to craft campaign ideas, visual storytelling, advertising hooks, and messaging.
• Support the creation of paid advertising and organic social media content from a creative perspective.
• Direct the design and development of retail merchandising materials, in-store displays, fixtures, and point-of-purchase elements for retail partners.
• Partner with the CEO to research market trends, develop new product ideas, and assess prototypes and samples.
• Lead the planning and creative design of trade show booths, retailer presentations, and experiential marketing displays.
• Oversee brand activations, launch events, and experiential initiatives.
• Manage external creative relationships with photographers, videographers, agencies, designers, printers, freelancers, and other vendors.
• Continuously monitor consumer, retail, fashion, and design trends to enhance the Springland brand.
• Review and approve all creative outputs before release to ensure high quality and brand alignment.

Experience & Qualifications

• 3 to 6+ years in brand design, graphic design, or creative marketing roles.
• Portfolio showcasing expertise in packaging, branding, digital, and marketing design.
• Experience with consumer brands, especially within consumer packaged goods (CPG), pet, lifestyle, fashion, outdoor, or retail industries.
• Proven track record managing creative projects from concept through production phases.
• Familiarity with dog products and the requirements of modern dog owners.

Skills Required

• Strong capabilities in visual design including typography, color theory, layout, and composition.
• Proficient with software tools such as Canva, Capcut, and Adobe Creative Suite.
• Experience in direct-to-consumer and digitally native brand environments.
• Ability to lead and direct photographers, freelancers, and creative vendors effectively.
• Excellent project management and organizational aptitude.
• Outstanding written and verbal communication skills.
• Detail-oriented with a commitment to producing high-quality work.
• Interest in consumer behavior, retail innovations, fashion, and design trends.
• Comfort using AI technologies to enhance creative workflows and output.

Compensation and Benefits

• Annual salary range between $70,000 and $90,000.
• Performance-based bonus linked to company and individual achievements.
• Health insurance coverage.
• Paid time off benefits.
• Employee product discounts.
• Opportunity for advancement as company grows.

Additional Information

• This position is based in Austin, Texas. Although Springland does not maintain a physical office, candidates should be prepared for in-person meetings and brand activities as part of their responsibilities.
• Reports directly to the CEO.