Associate Director / Director, SEO / GEO

About Klook

Klook is a leading experiences platform across Asia Pacific designed to digitize and make travel experiences accessible worldwide. Our mission is to build the digital infrastructure powering the global experience economy, enabling merchants to share their passions and travelers to explore destinations deeply. Operating a mobile-first curated platform, we offer diverse experiences across global locations. Our dynamic culture is driven by six core values: Customer First, Push Boundaries, Critical Thinking, Build for Scale, Less is More, and Win as One.

Role Overview

We are seeking an Associate Director or Director in SEO/GEO to lead Klook's organic search strategy as we transition from a high-growth startup to a global industry leader. This role focuses on preparing Klook for the future of search engines, particularly optimizing for Large Language Models (LLMs) such as ChatGPT, Gemini, and Google’s Search Generative Experience. The ideal candidate combines marketing acumen with data science expertise to maintain our SEO dominance.

Key Responsibilities

• Shift SEO approach from merely focusing on keywords to establishing Klook as the authoritative source of travel data within Knowledge Graphs via entity authority strategies.
• Manage crawl budgets efficiently for a website hosting millions of dynamic pages and improve Core Web Vitals across the platform.
• Lead implementation of advanced Schema.org structured data formats (like Event, Ticket, aggregateRating) to qualify for rich snippets and provide high-quality data for LLM consumption.
• Collaborate with engineering teams to formulate SEO-optimized server-side rendering (SSR) strategies that ensure proper indexing of single page applications through techniques like pre-rendering or dynamic rendering.
• Innovate GEO-targeted strategies by experimenting with structured data and content formats to enhance AI search result visibility and define ranking metrics in AI chat-based search environments.
• Conduct comprehensive technical SEO audits using tools such as DeepCrawl (Lumar), Botify, or Screaming Frog, capable of processing over 5 million URLs without failure.
• Optimize web performance by mastering the critical rendering path, including techniques like minifying JavaScript/CSS and deferring non-critical assets to improve page speed scores.
• Apply knowledge of Retrieval-Augmented Generation (RAG) to structure content for optimal retrieval by AI-driven search agents.

Candidate Requirements

• Demonstrated expertise managing SEO for platforms with over 1 million indexed pages, with a preference for candidates experienced in programmatic SEO at scale.
• Forward-thinking approach to generative AI optimization, articulating proactive strategies rather than reactive measures.
• Strong technical skills including Python programming for SEO automation, log file analysis using tools like Splunk or Kibana, and proficiency with SQL.

Ideal Profile

• 10+ years of SEO experience focusing on programmatic SEO for large-scale dynamic websites such as aggregators, marketplaces, or directories.
• Proven ability to strategize for next-generation search experiences like Google’s SGE and optimize content for AI models like ChatGPT and Perplexity.
• In-depth knowledge of rendering strategies including server-side rendering (SSR), client-side rendering (CSR), and dynamic rendering, and their impacts on search indexation.
• Exceptional communication skills to explain complex SEO concepts like crawl budget and business value to both executive leaders and technical teams.
• Data-driven mindset that prioritizes hypothesis testing, measurement, and iterative improvement over reliance on unproven tactics.
• Global SEO perspective including experience with international SEO best practices such as ccTLDs and hreflang, as well as familiarity with search engines beyond Google (e.g., Naver, Yahoo! Japan).

Why Work With Us?

• Opportunity to architect the future of travel search as it undergoes a major transformation driven by AI technologies.
• Access to an expansive platform encompassing millions of pages, thousands of destinations, and extensive content opportunities.
• A strategic focus on organic SEO as a core growth driver with substantial resources and high visibility given to the SEO team.

Equal Opportunity & Agency Policies

Klook values diversity and inclusivity, hiring passionate individuals from varied backgrounds and fostering a culture where everyone has equal opportunities to excel. We do not entertain unsolicited resumes from staffing agencies or recruiters. Any engagement with agencies requires prior written approval through official agreements.