Associate, Consumer Insights

About Bain & Company

Bain & Company is globally recognized as a premier employer, frequently topping best workplace rankings. The firm emphasizes diversity, inclusivity, and creating supportive environments that allow talents to flourish both personally and professionally.

Team and Role Overview

Joining the AI, Insights & Solutions group within Bain's digital practice, you will collaborate with specialists in analytics, product management, research and design. This multidisciplinary team leverages business insight and deep research expertise to help clients solve transformative challenges through human-centered solutions utilizing data and artificial intelligence.

Position Responsibilities

• Conduct and lead primary market and user research, providing expertise to Bain case teams globally, with emphasis on Europe and the Middle East.
• Manage the entire research lifecycle including methodology design (qualitative, quantitative, or mixed methods), data gathering, and distilling insights that impact strategic business decisions.
• Use varied research and analytical techniques to examine business questions related to customer acquisition, retention, product development, pricing, brand strategy, and go-to-market tactics.
• Coach colleagues and consultants on primary research processes and best practices.
• Take ownership over research projects from inception to delivering actionable, insight-driven recommendations.
• Stay updated on innovative research methods and leverage AI-enabled tools for enhanced design, synthesis, and scaling of research.
• Coordinate with external vendors as necessary and document learnings to improve Bain's consulting practice.

Candidate Profile

• 1 to 2 years' experience in primary market or user research within business, market research, or social science sectors.
• Advanced degrees such as a Master's or PhD in market research, sociology, ethnography, or related disciplines are advantageous.
• Strong command of quantitative research methods and familiarity with qualitative approaches.
• Proficient in statistical techniques including significance testing, sample reweighting, regression, clustering, segmentation, and conjoint analysis.
• Advocate for customer/user perspectives with excellent communication and storytelling skills.
• Capable of working independently in a fast-paced setting.
• Fluent in English and business-level proficiency in Arabic or the local language.
• Interest or experience in integrating AI-based tools or automation within research and analytics workflows.

Additional Information

The position follows Italian pay transparency regulations, with an indicative gross base annual salary of €36,575 in Italy, plus eligibility for up to a 7% performance bonus. Compensation varies with experience and qualifications. Employment is governed by the national collective bargaining agreement for metalworking and installation industries.

Application deadline is 31 July 2026.