Associate Brand Communications Manager

Role Overview

This remote role is based in the United States with a Fortune 100 Food & Beverage company. It is initially contracted for 6 months but expected to extend. The position provides full-time dedicated support to the associate manager responsible for upper-funnel paid media content strategy and owned-channel ecosystems, managing key 2027 campaign workstreams.

Key Responsibilities

• Lead comprehensive content strategy and creation for national paid media including TV, paid social, paid digital, and search channels, overseeing briefing, creative development, MLR (Medical Legal Review) routing, and timely asset delivery.
• Act as brand lead on continuous paid social campaigns across platforms like Meta, Reddit, WebMD, and Patient Point, focusing on awareness and consideration asset development.
• Oversee CRM and owned-channel content strategies, including website (blog and recipes), organic social media, direct-to-consumer promotions, email marketing, loyalty programs, and consumer education initiatives.
• Manage content reviews and MLR routing for all direct-to-consumer content such as emails, website banners, landing pages, and blog articles.
• Schedule and plan monthly content calendars, prepare tentpole briefs and playbooks, and coordinate cross-functional owned-channel activities.
• Control paid media content asset briefing, development, approvals, MLR routing, and trafficking, incorporating influencer content distribution for paid promotion through OpenMind.
• Support the 2027 campaign platform development by refreshing creative storytelling towards recovery plus proactive wellness and healthy longevity, collaborating with agencies on briefing, concept assessments, asset creation, and MLR processes, timed for Q2 2027 launch.
• Assist in shaping and activating cultural tentpole initiatives around themes like Lifelong Learning, Community in Motion, and Active Grandparenting, converting cultural insights into content and partnership opportunities across owned, paid, and influencer platforms.
• Serve as primary communications liaison for the influencer team managing steady influencer/creator programs, handling agency relations, briefing, creator selection, content review, budgeting, and sampling processes.
• Act as the main brand contact across key agencies and internal partners such as Brand Management, Medical Affairs, Creative Services, Direct-to-Consumer, Community & Culture, and Public Relations.
• Provide flexible coverage on stretch projects across the Lifestyle Nutrition portfolio amid anticipated concurrent team gaps in organic social, creative strategy support, and influencer relations.

Required Experience and Attributes

• Minimum 3 years of experience in brand marketing or communications, preferably within consumer packaged goods, health, or nutrition sectors.
• Demonstrated expertise managing integrated paid and owned content across multiple channels including TV, paid social, search engines, CRM, direct-to-consumer, and websites.
• Strong capability in agency and internal stakeholder management, well-versed in MLR processes and asset trafficking with on-time delivery.
• Skilled in converting brand strategies and cultural insights into cohesive and brand-consistent creative content.
• Exceptional organization skills, able to navigate tight timelines, work collaboratively, and adapt quickly with courage and agility.

2027 Strategic Focus

This position plays a crucial role in accelerating brand growth into a Healthy Longevity platform through evolving campaign strategies, increasing cultural relevance, and managing a complex portfolio, ensuring smooth delivery of national content, owned channels, and cultural commitments to agency partners.

Compensation and Benefits

• Hourly wage up to $36.50 plus overtime pay
• Comprehensive medical, dental, and vision insurance coverage
• 401(k) retirement savings plan
• Disability insurance benefits

Company Background

FuseGlobal is a longstanding partner to leading brands, specializing in improving business and production processes across manufacturing and supply chain sectors. With 25 years of industry expertise, the company focuses on digital manufacturing, industrial engineering, supply chain management, technology integration, and environmental sustainability.