Analyst/Senior Analyst/Associate Manager - Marketing Analytics

About Agoda

Founded in 2005 with a mission to simplify travel exploration, Agoda has grown into a leading global platform connecting millions to hotels, flights, and experiences worldwide. Now part of Booking Holdings, Agoda employs over 7,000 professionals from 90 countries, working collaboratively across offices globally. The company’s culture is driven by data and innovation to create impactful travel experiences.

Marketing Analytics Team Overview

The marketing division at Agoda relies heavily on data-driven approaches to develop scalable and measurable marketing initiatives aimed at enhancing customer lifetime value. This team blends analytical, strategic, and scientific talents, fostering a culture rich in technology, creative thinking, and collaboration. The leadership encourages continuous learning by engaging with experts worldwide.

Role and Responsibilities

• Design and run experiments to optimize advertising campaigns and bidding strategies across platforms such as Google, Bing, Tripadvisor, and Trivago.
• Analyze extensive experimental data to build predictive models using data science methods, for example, assessing booking impacts from large TV campaigns or pricing elasticity.
• Develop and maintain dashboards for monitoring campaign performance, extracting actionable insights, and delivering presentations and recommendations to stakeholders.

Candidate Requirements

• Bachelor’s degree or above from a top university in quantitative fields like computer science, mathematics, engineering, business, or science.
• Fluent verbal and written English communication skills.
• At least 2 years of data analysis experience from high-caliber consulting firms, investment banking, private equity, or strategy/business roles in fast-growing technology companies.
• Proficiency in data analysis tools and languages such as SAS, R, SPSS, Python, VBA, SQL, and data visualization platforms like Tableau or Power BI.
• Efficient decision-making based on objective data rather than intuition, combined with strong organizational skills and attention to detail for independent work.
• A proactive mindset with an eagerness to take initiative and influence business outcomes.

Additional Preferred Skills

• Background in digital marketing or e-commerce.
• Experience with A/B testing methodologies and metrics.
• Strong presentation capabilities and negotiation skills.
• Abilities that promote teamwork and collaborative spirit.

Equal Opportunity and Hiring Policy

Agoda is committed to fostering a diverse and inclusive environment. Employment decisions are made solely on merit without regard to sex, age, race, color, religion, sexual orientation, gender identity, disability, citizenship, or other protected characteristics.

The company does not engage with unsolicited agency submissions and reserves the right to hire candidates presented unsolicited without fees.