VP, Brand Strategy

About BGBx

BGBx is an independent commercial solutions firm partnering with pharmaceutical and life science clients, combining expertise across strategy, science, communications, creativity, technology, and data to tackle complex healthcare challenges. Our collaborative teams help clients shape strategy, launch new products, engage stakeholders, and drive meaningful outcomes across the product lifecycle, motivated by innovation and impactful work that improves lives.

Position Summary

We seek a Vice President of Brand Strategy passionate about transforming scientific data into compelling stories that connect meaningfully with healthcare professionals, patients, and caregivers. This role requires curiosity, creativity, and analytical thinking to shape strategic narratives that inspire bold ideas and clear communication.

Key Responsibilities

• Serve as a strategic advisor, guiding clients through complex decisions with confidence and facilitating workshops to align teams.
• Analyze clinical data, market trends, and human behaviors to identify impactful insights and opportunities across healthcare journeys.
• Craft clear, engaging creative briefs and develop brand messaging and positioning throughout product lifecycles.
• Collaborate closely with creative, account management, medical strategy, social media, and omnichannel teams to unify brand and content strategy into cohesive, practical plans.
• Contribute to business growth through compelling storytelling and strategic innovation while mentoring and inspiring strategy team members.

Candidate Profile

• Strategic thinker and natural storyteller able to clarify complexity.
• Deeply curious about behavioral drivers and skilled in inquiry.
• Comfortable interpreting scientific information while focusing on human experience.
• Experienced in producing briefs and narratives that energize creative teams.
• Collaborative leader who elevates both people and work with intellectual and creative rigor.

Experience and Skills

• Approximately 8 years in brand strategy or planning within an agency setting, ideally including pharma, biotech, or healthcare marketing.
• Proven success in delivering insight-driven, creatively inspired, strategically sound work.
• Strong knowledge of clinical data interpretation, competitive market landscapes, and healthcare professional or patient dynamics.
• Experience working with medical, social media, and customer engagement teams.
• Excellent communicator adept at storytelling through briefs, presentations, and decks.

Compensation and Benefits

The expected salary range for this position is CAD 200,000 to CAD 240,000 annually, influenced by experience, education, qualifications, and fit within the organization. BGBx offers comprehensive benefits including health insurance, retirement plans, generous paid leave, wellness programs, life insurance, and professional development opportunities. Additional region-specific benefits may apply.

Diversity and Inclusion

BGBx is committed to equal employment opportunity and considers all applicants without discrimination related to race, color, religion, sex, age, nationality, citizenship, sexual orientation, disability, veteran status, or any protected category.