Vice President, Global Marketing

Position Overview

The Vice President of Global Marketing plays a vital role in the senior management team responsible for designing and implementing worldwide marketing strategies. This role covers leadership of essential functions such as brand management, international market growth, digital marketing, product marketing, marketing communications, customer expansion, and overseeing global marketing operations. Through integrating brand strategy, market intelligence, marketing channels, and growth tactics, this position aims to strengthen the company's worldwide market presence, enhance brand equity, and boost commercial growth, thereby securing a competitive edge across international markets.

Key Responsibilities

• Develop and execute comprehensive global marketing strategies aligned with company growth plans.
• Create global Go-to-Market (GTM) frameworks and yearly marketing budgets with efficient resource planning.
• Evaluate global market trends, competitive environments, and customer demands to guide strategic decisions.
• Lead brand strategy globally, establishing consistent brand positioning and maximizing brand recognition and reputation across markets.
• Drive expansion initiatives by identifying new markets, business opportunities, and improving market share in collaboration with sales teams.
• Design and manage product marketing efforts including positioning, value propositions, commercialization approaches, and product launch campaigns.
• Spearhead digital marketing efforts such as SEO, SEM, content marketing, social media, and implement marketing automation and CRM platforms to boost customer acquisition and conversion.
• Set up global market research and interpret customer behavior, industry trends, and competitor analysis to provide actionable insights.
• Oversee marketing communications, public relations, media relationships, and organize industry events to elevate corporate visibility and influence.
• Build and regulate global marketing operations including budgeting, vendor management, KPI development, and enhancing marketing ROI through continuous process improvements.
• Collaborate cross-functionally with sales, product, customer success, operations, and finance teams to align strategies and support global business development.
• Provide strategic marketing counsel to the CEO and executive leadership.
• Recruit, lead, and develop global marketing teams fostering an innovative, high-performing, data-driven marketing culture.

Qualifications

• Bachelor's degree required; preferred fields include Marketing, Business Management, International Business, Communications, or Economics.
• MBA or relevant master's degree is advantageous.
• Minimum of 12 years' experience in marketing, brand management, growth marketing, or business strategy.
• At least 8 years in senior marketing management roles.
• Proven experience in multinational corporations or managing global markets.
• Previous roles such as VP Marketing, Head of Marketing, or CMO preferred.
• Experience in B2B, B2C, or international market expansions valued.

Core Competencies

• Comprehensive expertise in global marketing strategy and brand management.
• Strong skills in go-to-market strategy, product marketing, growth and digital marketing.
• Proficient in market research, customer insights, marketing analytics, and automation.
• Experience with public relations, corporate branding, and marketing budget management.
• Leadership abilities in building, guiding, and motivating global marketing teams across cultures.