Social Media Manager

About the Role

Beyond The Vines is a multidisciplinary design studio headquartered in Singapore, with an expanding retail footprint and e-commerce presence across the region. The team is looking for a Social Media Manager to take full ownership of the brand’s social channels. This person will guide strategy, shape content, publish across key platforms, and review performance to support growth in engagement, traffic, and community connection. The role calls for someone who can balance big-picture thinking with day-to-day execution, maintain a refined design-led brand voice, and keep pace with evolving social trends.

Strategy and Planning

• Develop the overall global social media strategy and create market playbooks that turn brand pillars and product launches into platform-specific stories.
• Prepare and maintain a 12-month content calendar aligned with product drops, collaborations, store launches, and retail campaigns.
• Work closely with the Brand Art Director and Visual Communications teams to maintain a high creative standard and consistent visual identity across all channels.

Content Creation and Publishing

• Lead the ideation, storyboarding, and briefing process for photo and video productions, while overseeing asset creation for short-form video, still imagery, carousels, Stories, and livestreams.
• Craft and adapt captions with a polished tone, while maintaining a social style guide and standards for user-generated content permissions and crediting.
• Handle everyday publishing tasks such as tagging, link tracking, pinning, playlist management, and highlight organization.

Community and Creator Collaboration

• Manage community engagement and coordinate social care escalations with customer service, including response targets and moderation standards.
• Collaborate with the Influencer Marketing team on product seeding and creator partnerships, ensuring content usage rights and deliverables are clearly aligned.

Market Localisation and Platform Ownership

• Oversee global priority markets including Singapore, the Philippines, and Indonesia across Instagram, Facebook, YouTube, and Pinterest.
• Support Thailand content on Instagram and LINE.
• Manage Japan content across Instagram, LINE, and X.
• Handle China-facing channels including Xiaohongshu, WeChat Official Account and Channels, and Weibo, with future plans to launch Douyin.
• Balance local relevance with global brand consistency through a “one brand, many markets” approach.

Measurement and Optimisation

• Set KPIs and reporting rhythms, and create dashboards that connect social performance with traffic, conversion, and CRM growth.
• Run structured tests across hooks, formats, video length, calls to action, and posting times, then share findings in monthly review sessions.
• Manage social budget categories such as boosting, whitelisting, and content production, while supporting paid media and performance marketing with audience and creative insights.

Governance and Operations

• Keep the editorial calendar and asset library up to date, with strong version control across markets.
• Ensure music and licensing compliance, platform policy adherence, UGC permission management, and brand safety standards.

Retention of Application Records

By submitting an application to BTV Group Pte Ltd, you agree that your professional profile and resume may be retained for 12 months from the date of application. This is so the company can consider you for future opportunities within the Group. After the 12-month period, your information will be securely and appropriately disposed of. If you do not want your profile or resume to be kept, you may inform the team by email at hr@beyondthevines.com.

Experience Profile

The ideal candidate brings 5–7+ years of social media experience, preferably with premium lifestyle, fashion, or design-led brands and ideally across multiple markets. Strong visual judgment and copywriting ability are important, along with practical experience in short-form video creation and shoot direction. Comfort with analytics tools such as GA4, platform insights, and UTM tracking is expected. Excellent English writing skills are required, and Mandarin and/or Japanese is a strong advantage. The role also requires ease in working with designers, editors, photographers, and external agencies.