Social Media Content Creator

About CharCharms

CharCharms is a dynamic and rapidly expanding consumer accessories brand that aims to make everyday items more fun, personalized, and expressive. The brand's products are featured in prominent national retail outlets, where social media has been instrumental in engaging customers and enhancing brand visibility.

Role Overview

We are seeking an innovative Social Media Content Creator with keen trend awareness, capable of transforming concepts into captivating content that appeals, excites, and encourages sharing. This position involves hands-on creation behind the camera, understanding the nuances of social media performance, and managing content from conception through filming and final edits.

The role entails producing both short-form and long-form videos for platforms including TikTok, Instagram Reels, YouTube Shorts, and YouTube. Content types span product showcases, street interviews, behind-the-scenes insights, lifestyle narratives, trending concepts, and experimental formats. Quick adaptability and proactive content shaping beyond standard calendars are key.

Key Responsibilities

• Generate innovative content ideas for short and long videos.
• Plan and develop weekly concepts blending product highlights, street perspectives, behind-the-scenes scenes, lifestyle storytelling, and new experimental formats.
• Stay up-to-date with social media trends, popular sounds, creator styles, editing techniques, and platform guidelines.
• Convert brand campaigns and product launches into engaging, platform-specific concepts.
• Propose new recurring series formats to expand CharCharms' audience.
• Film short videos suited for TikTok, Instagram Reels, and YouTube Shorts; assist in producing weekly long-form YouTube videos.
• Capture diverse footage including product demos, lifestyle scenes, street interviews, office moments, and behind-the-scenes content.
• Ensure proper framing, lighting, and filming tailored to each platform's requirements.
• Direct participants such as team members, customers, or talent when necessary; confidently film in public for street-style content.
• Edit engaging videos with compelling hooks, finely tuned pacing, captions, transitions, and audio effects.
• Incorporate brand-specific formatting, graphics, and captions.
• Repurpose content appropriately across various social channels.
• Deliver well-organized and polished video assets punctually.
• Analyze performance metrics to refine editing and content effectiveness.
• Collaborate closely with the Marketing Manager to support overall social media strategy.
• Help publish and organize content systematically on different platforms.
• Maintain consistent brand tone and visual identity.
• Join brainstorming sessions and assist with product launch campaigns.
• Identify and seize timely opportunities related to trends and cultural happenings.

Candidate Profile

• Intuitive understanding of how to capture attention and stop viewers from scrolling.
• Ability to conceptualize in terms of engaging hooks, narratives, visual shots, and formats.
• Comfortable appearing on camera and filming behind it.
• Profound familiarity with the cultural elements of TikTok, Instagram, and YouTube.
• Capable of transforming vague ideas into polished content.
• Creative, resourceful, well-organized, and able to work efficiently under deadlines.
• Open to experimenting with multiple concepts without strong attachment to any single one.
• Balanced focus on both creative instincts and content performance.
• Collaborative mindset with strong personal accountability for deliverables.

Qualifications

• 1 to 3+ years of experience in generating social media content for brands, agencies, creators, or personal ventures.
• Advanced skills in filming and editing short-form videos.
• Experience developing content specifically for TikTok, Instagram Reels, and YouTube Shorts.
• Knowledge of long-form video production and editing for YouTube.
• Proficient with editing software such as CapCut, InShot, Adobe Premiere Pro, Final Cut Pro, or similar.
• Strong grasp of storytelling elements including hooks, pacing, captions, and viewer retention strategies.
• Competent in managing multiple projects and meeting deadlines.
• Excellent communication and organizational capabilities.
• Portfolio or examples demonstrating relevant work must be presented.

Additional Advantages

• Background in content creation for consumer goods or lifestyle brands.
• Experience with street interviews or public-facing video content.
• Skills in product photography.
• Knowledge of graphic design or motion graphics.
• Comfortable performing in videos.
• Track record of growing brand or personal social media accounts.
• Familiarity with project management tools like Monday.com and communication platforms like Slack.

Indicators of Success

• Consistent delivery of fresh, high-quality weekly content.
• Growth in engagement, viewership, watch time, and follower base.
• Creation of repeatable content series that perform well.
• Strong social storytelling to support product launches.
• Proactive idea generation and contribution to content planning.
• Producing content authentic to each platform's style while retaining the CharCharms brand essence.

Why Work with CharCharms?

• Opportunity to create content for products retailed nationally.
• Engage directly with a founder-led, entrepreneurial team.
• Gain substantial creative input and ownership over projects.
• Test and implement ideas rapidly without cumbersome approval processes.
• Build a diverse, visible portfolio across multiple social networks.
• Contribute to shaping the voice and personality of an emerging consumer brand.