Sales & Marketing Executive

Company Overview

Jupiter Branding Solutions, operating under the brand DigiCan, is a leading Indian supplier specializing in high-quality digital printing media. Their product range includes printable wallcoverings, canvases, fabrics, self-adhesive media, and eco-friendly printing materials that cater to print houses, architects, interior designers, OEM manufacturers, and various commercial projects nationwide.

Role Summary

The Sales & Marketing Executive will focus on expanding the customer base and enhancing relationships with current clients. This role integrates field sales, developing business, managing customer relations, and executing marketing activities both offline and digitally.

Key Duties

• Generate new sales prospects within designated territories.
• Engage with architects, interior designers, print houses, OEM manufacturers, signage firms, and distributors.
• Demonstrate products and explain their benefits.
• Conduct training sessions and product demonstrations.
• Build and expand dealer and distributor networks.
• Identify upcoming commercial interior projects and follow through on inquiries until closure.
• Meet monthly sales targets and prepare quotations collaboratively with the office team.
• Negotiate prices adhering to company policies.
• Maintain continual customer visits and foster long-term business relationships.

Customer Relationship Management

• Develop enduring connections with key clients and understand their needs to recommend appropriate products.
• Coordinate product sampling, order processing, and deliveries.
• Resolve client concerns promptly and collect feedback along with market intelligence.
• Keep accurate customer data updated in the CRM system.

Marketing Responsibilities

• Support planning and implementation of marketing campaigns.
• Generate leads using platforms such as WhatsApp, LinkedIn, Instagram, and email.
• Help organize participation in exhibitions, trade shows, and events like architect and printer gatherings.
• Assist in product launches, promotional activities, content creation ideas for social media, and maintaining marketing collateral.

Market Analysis

• Track competitor products and pricing trends.
• Keep abreast of emerging wallcovering and printable media trends.
• Monitor customer needs and industry advances and submit market intelligence reports regularly.

Typical Daily Tasks

• Customer meetings and cold calling.
• Lead generation and follow-ups.
• Product presentations and sample distribution.
• CRM data updates and WhatsApp marketing follow-ups.
• Dealer visits and sales activity reporting.

Required Skills and Qualifications

• Basic skills in MS Excel, Word, PowerPoint, and CRM software.
• Comfortable using WhatsApp Business and knowledgeable about social media platforms.
• Ability to prepare quotations and sales reports.
• Strong communication, presentation, negotiation, and persuasion capabilities.
• Self-driven with a professional attitude and target-focused mindset.
• Good listening and problem-solving abilities.

Preferred Background

• 2 to 5 years of experience in B2B sales or marketing.
• Experience in industries such as wallcoverings, digital printing, interior products, building materials, signage, decorative materials, furniture, or laminates.
• Existing contacts within architecture, interior design, printing, or dealership sectors are advantageous.

Education

A graduate degree in Business, Marketing, Commerce, or related fields is required. An MBA in Marketing is preferred but not mandatory.

Performance Indicators

• Monthly sales revenue achieved.
• Count of new customers acquired and meetings conducted.
• Qualified leads generated and conversion rates.
• Customer retention and repeat business.
• Engagement with architects and designers.
• Accuracy of CRM records and timely reporting.

Travel Requirements

The position involves frequent local travel and occasional outstation trips for exhibitions, client meetings, and dealer development.

Compensation and Benefits

• Competitive monthly salary in the range of INR 25,000 to 35,000.
• Incentives linked to performance.
• Opportunities for career advancement.
• Exposure to high-end architectural and interior products.
• Training in innovative printing and wallcovering solutions.
• Access to work with leading architects, designers, print houses, and commercial clients across India.

Ideal Candidate Profile

The candidate is expected to be enthusiastic about meeting new contacts, passionate about design and materials, adept at confidently presenting premium products, consistent in follow-up, and focused on business growth through relationship-building rather than aggressive selling tactics.