Sales Manager - DST - Sitapur

Overview

The Sales Manager role is mainly accountable for formulating and executing sales strategies aimed at increasing revenue by engaging with the Aditya Birla Group ecosystem—including employees, distributors, and vendors.

Organizational Background & Challenges

Aditya Birla Capital Digital (ABC Digital), established in 2023, operates as a fully owned subsidiary focusing on distributing Aditya Birla Capital products and delivering customer-oriented services such as e-commerce, web portals, and payment solutions. The company has developed an omni-channel D2C platform including a website and app for seamless customer acquisition and service. Additionally, virtual engagement is managed through inbound and outbound calls, complementing cross-selling efforts within branch walk-ins. ABC Digital partners with subsidiaries under ABCL to provide personalized omnichannel experiences, reinforcing productivity by leveraging talent, technology, marketing, and analytics.

The role faces challenges including penetrating the ABG ecosystem, promoting financial products within company premises, locating new sales opportunities, and delivering exceptional after-sales service. Besides focusing on ABG plants and factories, the position also involves cultivating prospects in One ABC branches as well as the broader natural market within the assigned region.

Key Responsibilities

• Regularly visit ABG plants and factories to source business from employees and their families and local townships.
• Identify key decision makers and build productive relationships with plant heads and local communities.
• Communicate financial product details clearly and effectively to diverse groups ranging from top management to workers.
• Navigate ambiguous scenarios independently, maintaining discipline and persistence in new environments.
• Provide exemplary customer service placing customer needs at the forefront.

Performance Metrics

• Drive sales productivity by meeting business targets and maintaining a balanced product range.
• Increase customer base by acquiring new customers and promoting cross-selling and upselling to existing clients.
• Enhance operational efficiency by streamlining sourcing, approval, servicing, and collections processes, collaborating with relevant stakeholders.
• Continuously monitor market trends and competitor activities, sharing intelligence with management to maintain competitive advantage.
• Commit to personal development through various learning platforms both online and offline.