Product Marketing Manager

About Jomablue

Jomablue is a distinguished enterprise event technology firm trusted by top global organizations to deliver intricate, high-profile events. With a legacy spanning over 25 years in the event industry, their expertise is reflected in every product and service they offer. Recognized as the ‘Best Event Management Platform’ and certified as a ‘Great Place to Work’, the company prides itself on both technological excellence and a supportive team culture. Their clientele includes leading tech giants and iconic Australian brands who value their premium solutions and dedicated personnel.

Role Overview

The Product Marketing Manager, reporting directly to the Chief Marketing Officer (CMO), spearheads the positioning, launching, and market introduction of Jomablue’s software products and solutions across all serviced regions. This role acts as the key expert on customer needs, market conditions, and competition, serving as a bridge between Product, Sales, Technical Program Management, Education, and Marketing teams. The individual will narrate a cohesive story across the product portfolio that helps win and maintain enterprise customers.

This position requires 6 or more years of relevant experience, emphasizing a hands-on approach in a collaborative environment. It offers flexibility with a hybrid work arrangement based in the Ultimo, NSW office.

Key Responsibilities

• Collaborate closely with the CMO to define product and solution messaging and positioning.
• Drive go-to-market strategies and coordinate launch plans across multiple departments to meet timelines.
• Develop and supply sales teams with essential materials such as pitch decks, battlecards, objection handling documents, and concise one-pagers tailored for enterprise buyers.
• Establish and manage a competitive intelligence program to keep teams informed of competitor strategies.
• Conduct customer interviews and research to advocate for customer requirements and inform the product roadmap.
• Communicate trust, security, and compliance measures—like SOC 2 certification and data residency requirements—to enterprise and regulated buyers effectively.
• Clearly position Jomablue’s AI features, working with Product and Technical teams to ensure all claims are accurate and transparent.
• Manage product lifecycle communications, including release notes and change notifications, coordinating with relevant stakeholders for accuracy and timely delivery.
• Provide insights supporting pricing and packaging strategies based on market and competitor data.
• Partner with Marketing and Digital teams to optimize Jomablue’s visibility on search engines and AI-driven platforms.
• Define and report on success metrics related to product launches and sales enablement, focusing on business impact rather than mere activity.
• Utilize AI tools to enhance research, content creation, and asset development without compromising quality.

Candidate Profile: Skills and Experience

Essential Qualifications:

• Minimum 6 years in B2B marketing, predominantly in product or solutions marketing for technology or SaaS platforms.
• Proven ability to manage product positioning and go-to-market strategies targeting enterprise customers.
• Deep understanding of product lifecycle marketing across launch, adoption, growth, and renewal phases.
• Experience in sales enablement with tangible assets that drive deal closure.
• Strong market research and competitive analysis capabilities converting data into strategic insights.
• Exceptional writing and storytelling skills able to simplify complex offerings.
• Competence in coordinating cross-functional product launches.
• Knowledgeable in communicating security and compliance considerations pertinent to enterprise/government buyers.
• Ability to work as a hands-on contributor within a small team, balancing strategy and execution.
• Professional communication style suited for senior stakeholders in a premium brand setting.

Desirable Attributes:

• Experience with event technology, enterprise IT, or software solutions companies.
• Exposure to multi-region marketing including Asia-Pacific, EMEA, or North America.
• Familiarity with competitive intelligence platforms and win/loss analysis.
• Working knowledge of CRM (HubSpot, Salesforce) and AI-based research or content tools.
• Experience influencing product pricing and packaging decisions.
• Ability to responsibly position AI features in external communications maintaining accuracy.
• Marketing experience with APIs, integrations, and technical products for diverse audiences.

Culture and Competencies

Jomablue values professionals who demonstrate excellent communication, teamwork, customer-centric approaches, solid problem-solving skills, and dynamic adaptability. Fluency in applying AI tools ethically to improve work processes is also valued.

Employee Benefits

• Support for health and wellness including subsidized access to fitness and wellness activities through ClassPass.
• An inclusive workplace with active mentorship and continuous learning opportunities.
• Competitive salary with annual reviews aligned to industry benchmarks and career growth.
• Company-funded leave and support for approved external training programs to foster professional development.
• Regular knowledge-sharing events such as Lunch and Learns.
• Flexible hybrid working model combining office and remote work.
• Commitment to diversity, equity, and inclusion promoting a respectful and empowering environment.
• Social events and team-building activities including lunches and celebrations.
• Facilities access including gym, sauna, and golf simulator at the workplace.