Performance Marketing Specialist - Paid & Search Engine Marketing

About Manipal Hospitals

Manipal Hospitals stands as a leading healthcare network in India, delivering services to over 8 million patients annually. Originating from Kasturba Medical College founded in 1953, the group has expanded its presence to 49 hospitals across 24 cities with over 12,600 licensed beds. The organization employs more than 34,000 staff including 11,000+ doctors, with accreditations such as AAHRPP, NABH, and NABL, reflecting its commitment to quality and excellence.

Role Overview

We seek a dedicated marketing expert to join our team at the Pune location, specializing in performance marketing, paid advertising, and search engine marketing within the healthcare domain.

Key Responsibilities

• Plan, lead, and manage paid advertising initiatives on platforms like Google Ads, Facebook Ads, LinkedIn Ads, and additional relevant digital channels.
• Execute and continuously optimize performance marketing campaigns to maximize efficiency and ROI.
• Implement paid marketing strategies collaboratively within the marketing team, ensuring adherence to brand consistency.
• Develop and maintain landing pages and lead-generation forms tailored for paid campaigns.
• Utilize tools such as vendor dashboards, Google Analytics, and HubSpot reports to monitor, measure, and improve paid marketing outcomes.
• Track market trends and competitor activities to adjust strategies accordingly.
• Focus on key performance indicators including Cost Per Lead segmented by channel and campaign, Cost Per Appointment and Admission, conversion rates at various stages, Return on Ad Spend (ROAS), revenue attribution, and specialty-wise admission volumes driven by paid media.

Candidate Profile

• Any graduate degree; MBA or postgraduate qualification in Marketing is preferable.
• 3 to 6 years of relevant experience in digital marketing with emphasis on paid campaigns.
• Strong analytical thinking backed by proficiency in MS Excel and PowerPoint.
• Excellent communication skills, both written and verbal.

Work Conditions and Benefits

This role offers a competitive remuneration package along with opportunities for professional growth within a high-performance, inclusive, and collaborative workplace environment. Note that this position requires onsite presence with no option for remote work.