Media Buyer

About the Role

DANE STUDIO is seeking a dedicated Media Buyer who takes full ownership of client advertising budgets as if managing their own funds. This role requires managing paid campaigns across key platforms, including Meta, crafting compelling email copy, and designing effective static ad creatives that engage audiences. The ideal candidate thrives on data, continuously optimizing campaigns by testing, eliminating underperforming ads, and scaling successful ones.

Key Responsibilities

• Independently launch and oversee paid advertising campaigns across multiple platforms.
• Write engaging email copy that generates high open and click-through rates.
• Create eye-catching static ads designed to capture audience attention and drive results.
• Analyze performance metrics rigorously to reduce cost per result while increasing campaign volume.
• Iteratively refine campaigns by testing and optimizing weekly for sustained success.

What We Measure

• Number and quality of ads launched, effectively managed, and consistently improved—not merely maintained.
• Lowering cost per result concurrently with scaling campaign reach.
• Email copy effectiveness in driving user engagement and action.
• Creation of static ad content that delivers tangible performance rather than just visual appeal.

Who This Role Is For

• Professionals who naturally take ownership and seek honest feedback.
• Individuals curious about ad performance and eager to understand the underlying causes of success or failure.
• Strong writers capable of crafting persuasive messages that motivate users.
• Creative talents with proven work demonstrating exceptional taste and impact.
• Motivated candidates aiming to significantly advance their skills over the coming year.

Who Should Not Apply

• Individuals requiring constant supervision or oversight.
• Those prone to making excuses when campaigns underperform.
• Applicants who prioritize appearance over ad profitability in creative work.
• Those with no experience managing real advertising budgets.
• Candidates looking for a low-accountability or less scrutinized position.

Additional Details

• This is a full-time position based in-person or hybrid at DANE STUDIO's Nairobi location.
• Net monthly salary is KES 50,000.
• Work closely with key decision-makers to accelerate learning and visibility of contributions.
• The company values employees who invest in their development, offering growth opportunities for high performers.