Marketing Officer

Overview

Join Shalina Healthcare as a Marketing Officer responsible for crafting and implementing effective brand strategies to establish the company's products as Top of Mind (TOM) within the target consumer base, fostering profitable growth.

Key Responsibilities

• Design and execute comprehensive marketing plans and strategies for assigned brands, focusing on generating demand, enhancing brand positioning through Above The Line (e.g., Out of Home advertising, radio, Tro Tro branding, social media campaigns, media buying) and Below The Line marketing activities.
• Conduct customer and market surveys, demographic polling, and competitor analysis to devise research-based strategies that accurately forecast product demand and brand potential.
• Engage with customers and key opinion leaders via Customer Relationship Management (CRM), Continuing Medical Education (CME), and conferences to gather insights that inform marketing approaches for existing and new products.
• Collaborate closely with the Head of Department on regional business insights; guide field representatives on marketing strategies to ensure successful execution of campaigns; lead marketing team members during initiatives.
• Carry out field visits and periodic meetings for assigned brands and territories; monitor and report campaign outcomes; identify gaps and update brand positioning as required; coordinate cross-functionally with Sales, Logistics, Business Development, Medical teams, and campaign suppliers.
• Identify potential new products backed by primary and secondary market research; manage the brand portfolio including establishing brand identity elements such as logos, packaging, and communications.

Qualifications and Skills

• Bachelor's degree in science or a related discipline.
• Experience in brand management, product management, or as a medical representative.
• Background in pharmaceutical marketing and sales; familiarity with prescription (Rx) brands is advantageous.
• Strong analytical abilities and competence in market research.
• Basic understanding of artwork (A/W) and print production processes.
• Proficiency with IT tools, specifically Microsoft Office applications.