Marketing Manager

About 52TEN

52TEN is a private investment firm based in Scottsdale, Arizona, specializing in acquiring and repositioning manufactured housing communities. Ranked as one of the top 100 community owners in the U.S., 52TEN is recognized for its innovative strategies and dedication to providing excellent experiences for employees, residents, investors, and vendors alike.

Role Overview

We are expanding our team by hiring a Marketing Manager to lead the daily marketing operations across the company. This pivotal role encompasses strategic planning and execution aimed at driving lead generation, engagement, and occupancy support for our properties. The Marketing Manager will ensure marketing initiatives are cohesive, measurable, and optimally refined.

Reporting to the Director of Marketing, this role involves implementing the corporate marketing plan within the capital and acquisitions divisions. Key duties include creating content, copywriting, graphic design, managing campaigns, vendor coordination, HubSpot administration, email marketing, and social media scheduling. Acting as the main marketing liaison for Property Managers, the Marketing Manager will oversee the contributions of a part-time Digital Marketing Specialist.

Why Join 52TEN?

• Culture-focused workplace that values collaboration, excellence, and mutual support
• Remote work offering the flexibility and autonomy to balance meaningful work with personal life
• A team of high-achievers committed to continuous growth and shared success

Key Traits for Success

• Integrity and transparency with a strong ethical foundation
• Exceptional organizational skills to bring order to complex tasks
• Commitment to delivering high-quality, polished outputs consistently
• A proactive mindset fueled by enthusiasm and detail-oriented execution
• Adaptability in fast-changing, digital environments with a drive for continual improvement

Primary Responsibilities

• Manage marketing performance metrics including lead generation, engagement, and occupancy for all properties
• Track, analyze, and report on KPIs from various marketing channels such as websites, social media, and email campaigns
• Develop and maintain social media content calendars and execute scheduled posts
• Support corporate marketing initiatives across content development, campaign rollout, and social media
• Maintain brand consistency in messaging and creative assets across all channels
• Create and curate marketing materials including presentations, one-pagers, and digital graphics
• Act as the principal marketing contact for Property Managers, prioritizing and delivering timely support
• Oversee property websites and digital listings, ensuring SEO, GEO, and user experience optimization
• Manage email marketing campaigns and CRM activities in HubSpot including segmentation and database hygiene
• Coordinate external vendors related to creative, advertising, and web services
• Lead and supervise part-time Digital Marketing Specialist with clear guidance and quality control
• Develop and document efficient processes to enhance marketing operations

Qualifications

• Bachelor’s degree in Marketing, Communications, or equivalent practical experience
• At least 5 years of marketing experience, ideally in multi-location or real estate sectors
• Demonstrated capability in owning marketing performance, KPI management, and multichannel optimization
• Proficient with CRM systems, specifically HubSpot, and website management via WordPress
• Familiarity with tools such as Meta Business Suite, Google Business, Yelp, Adobe Creative Suite, or Canva
• Strong analytical skills to translate data into actionable insights
• Proven leadership and project management skills with excellent communication abilities
• Highly organized with the ability to prioritize and handle multiple projects simultaneously
• Self-motivated and adaptable, thriving in a high-velocity digital work environment

Compensation and Benefits

• Annual salary ranging from $78,000 to $90,000
• Bonus opportunities linked to KPIs
• 15 days of paid time off in the first year plus company holidays
• Health benefits including medical, dental, vision, and life insurance
• Technology expense reimbursements
• Flexible, fully remote work arrangement

Work Environment & Equal Opportunity

This role is fully remote and demands prolonged periods at a computer, effective video communication, and strong multitasking capabilities in a dynamic environment. 52TEN is an Equal Opportunity Employer committed to diversity and inclusion. Reasonable accommodations are available for applicants as necessary during hiring or employment.