Marketing Communications Manager

About bobby

bobby is a Melbourne-based brand specializing in low sugar prebiotic soft drinks, now available nationwide with plans for international growth. Each product is low in sugar and calories, free from preservatives and artificial flavors. The brand is known for its bold design, playful character, and a connected community focused on fresh ideas.

Having operated for four years, bobby is entering a pivotal growth phase with new flavors, a redesigned website, in-house fulfillment, expanded retail presence, and increasing cultural relevance.

Role Overview

As the Marketing Communications Manager, you will handle the day-to-day marketing execution alongside the Founder and CEO, guided by a fractional Chief Marketing Officer. This is a hands-on position within a nimble team, involving managing everything from writing email campaigns to briefing designers, driving content calendars, managing agencies, executing campaigns, and analyzing outcomes.

Key Responsibilities

• Manage content and social media calendars across organic platforms; ensure brand voice consistency and work with design teams to produce aligned content.
• Execute go-to-market strategies for product launches and seasonal campaigns, coordinating creative, channels, timelines, and retail efforts to ensure unified rollouts.
• Create press releases and media materials, handle media and partner communications, and aid founder communications including investor-facing messaging.
• Plan and deliver brand activations, event presences, and co-branded partnerships, overseeing all stages from conception to on-site execution.
• Support sales with retail campaign assets, launch kits, and materials for grocery and independent retail channels.
• Oversee relationships with external creative and digital agencies, ensuring briefs, deadlines, budgets are met, and marketing budgets tracked.
• Monitor campaign and channel performance, produce monthly KPI reports, and suggest improvements based on data insights.

Success Metrics within 12 Months

• Successfully deliver at least two product launches on schedule with coordinated retail, direct-to-consumer, and social media execution.
• Maintain consistent brand voice across all communication touchpoints without requiring founder review for every asset.
• Effectively manage agencies and freelancers with clear briefs, deadlines, and budgets.
• Ensure monthly marketing performance reports are generated reliably without follow-ups.

Candidate Profile

• Minimum three years of experience in marketing or communications, preferably within consumer brands, fashion, beverage, or agencies.
• Exceptional writing skills with the ability to quickly adapt to brand voice and produce high-quality copy with minimal editing.
• Proficient in email marketing platforms like Klaviyo, social scheduling tools, and basic analytics.
• Strong project management capabilities to handle multiple workflows, monitor timelines, and meet deliverables independently.
• Experience in startup or scale-up environments valuing adaptability and pace.
• Receptive to feedback, quick to act, and dedicated to outcomes over recognition.
• Based in Melbourne and able to work on-site at bobby's Cremorne headquarters most days to support in-person teamwork.

Additional Details

• Permanent full-time role located at bobby HQ in Cremorne, Melbourne.
• Reports directly to the Founder and Managing Director, with daily direction from a fractional CMO.
• Competitive salary is offered commensurate with experience, alongside an opportunity to influence the brand during a critical growth stage.

Application Instructions

Submit your CV along with two examples of marketing work you personally executed (such as an email campaign, a product launch, or a content piece). Highlight your direct contributions rather than team efforts.