Head of International Marketing

About the Role

Join a fast-growing consumer electronics company as the Head of International Marketing to play a pivotal role in the organisation’s expansion throughout Europe. This role operates as the vital connector between headquarters and local European markets, translating top-level brand strategy into effective, regionally relevant execution. You will be stationed at the company's Southern England HQ, providing direct collaboration with senior leadership, sales, and major retail partners, all with the aim of scaling the business into new territories.

Key Responsibilities

• Serve as the main point of coordination between HQ and local European teams, enabling seamless execution of brand and commercial plans in specific markets.
• Work in tandem with the Head of Sales and major international retail partners to ensure local nuances inform central strategies.
• Lead localisation efforts and adapt marketing content for German, French, and future European markets.
• Develop systems for consistent collaboration between HQ and field teams, including planning, approvals, feedback and communication processes.
• Create scalable go-to-market playbooks suitable for multiple countries and market launches.
• Formulate comprehensive market-entry frameworks incorporating consumer research, localisation strategies, distribution sequencing and launch planning.
• Design standardized processes and SOPs to underpin rapid international expansion.
• Maintain rigorous brand consistency while ensuring messaging resonates locally.
• Facilitate the introduction of the brand into new European countries and support ongoing growth initiatives.

Role Requirements

• Demonstrated success in building or expanding a consumer brand in either Germany or France.
• Fluency in either German or French, along with verifiable experience living and working in the respective market(s).
• History of scaling brands internationally and orchestrating successful market entries.
• Thorough grasp of European retail systems, local consumer patterns, and launch dynamics.
• Proven ability to implement frameworks and workflows beyond executing single campaigns.
• Strong commercial skills and stakeholder management abilities, balanced with hands-on execution in high-growth environments.

Preferred Background

• Experience within the consumer electronics, technology, or home appliance industries.
• Familiarity with startup or scale-up environments.
• Existing connections with European retailers, media, and agencies.
• Track record of launching brands in multiple European countries.
• Past roles such as International General Manager, Country Manager, Head of Germany/France, or European Marketing Lead are especially valuable.

Additional Information

• Role is UK-based at the company’s Southern headquarters, and close cooperation with executive leadership is required.
• Salary range is £90,000 - £120,000, with potential flexibility for exceptional candidates.