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Company Overview

Sportsbox AI is at the forefront of AI-powered 3D motion technology for golf, trusted by top-tier tours, elite coaches, and renowned players like Bryson DeChambeau. Its patented system converts simple videos into comprehensive 3D movement insights, previously accessible only in specialized motion-capture labs. The platform supports a wide array of mobile, desktop, and AI-enhanced products utilized globally by golfers, instructors, fitters, and performance experts. Their core mission is to enable every golfer to improve through advanced data, intelligent movement analysis, and targeted coaching.

Role Overview

Sportsbox AI seeks a proactive and entrepreneurial growth leader to spearhead the expansion of its consumer mobile subscription service. This role encompasses full ownership of the customer growth lifecycle, spanning acquisition, activation, engagement, retention, monetization, and referral channels. Close collaboration with leadership teams including the CEO, Product, and Engineering is essential for devising and executing comprehensive growth strategies covering product-led initiatives, performance and lifecycle marketing, creator collaborations, affiliate programs, and content development. This is a hands-on role designed for a strategist who thrives in building, strategizing, experimenting, and executing alongside a dynamic team.

Key Deliverables for Year One

Achieve or surpass set annual revenue goals specific to consumer mobile subscriptions.
Expand paid subscriber numbers while optimizing acquisition costs and balancing lifetime value against customer acquisition cost.
Boost trial-to-paid subscriber conversions and enhance retention beyond predetermined targets.
Develop scalable acquisition pipelines utilizing paid media, organic methods, creator and affiliate networks, referrals, and partnerships.
Implement a high-frequency experimentation framework targeting onboarding processes, paywall strategies, pricing, messaging throughout the customer lifecycle, App Store optimization, and in-product engagement.
Establish dependable dashboards, attribution models, forecasting tools, and routine operational reviews to comprehensively manage growth performance.

Key Responsibilities

Take full responsibility for consumer subscription revenue and subscriber growth metrics, maintaining key growth scoreboards.
Create and deliver strategies that drive acquisition, activation, conversion, engagement, retention, monetization, and referral pathways.
Develop KPIs, dashboards, financial forecasts, and growth plans that provide clarity and accountability.
Analyze funnels and cohort data to enhance customer acquisition cost, conversion rates, retention, lifetime value, and payback periods.
Manage paid acquisition initiatives across platforms like Meta, Google, Apple Search Ads, and emerging channels.
Own App Store Optimization efforts and oversee mobile customer acquisition funnel performance.
Scale programs involving creators, influencers, affiliates, referral networks, partnerships, and organic growth initiatives.
Refine the customer journey from initial contact through trial phases and paid subscription conversions.
Lead and manage a Content Creator/Editor and a Social Media & Affiliate Program Manager.
Collaborate closely with the CEO, VP of Product, Product and Engineering teams, Sales, Partnerships, and external agencies or contractors.
Control and allocate the consumer growth budget strategically across acquisition, lifecycle marketing, content, creators, affiliates, partnerships, and retention efforts.
Assess agency, vendor, contractor, and technology partnerships for ROI and prioritize investments to maximize sustainable subscription growth.

Qualifications

At least 7 years of relevant experience in consumer growth, mobile subscriptions, performance marketing, product growth, or digital consumer products.
Proven record of owning and driving measurable subscription revenue and growth outcomes.
Experience scaling consumer subscription or direct-to-consumer businesses.
Extensive knowledge of acquisition, activation, conversion, retention, engagement, monetization, and lifecycle marketing tactics.
Hands-on expertise with mobile growth strategies, performance marketing, analytics, attribution, and experimental methodologies.
Ability to collaborate with Product and Engineering teams to promote product-led growth.
Strong analytical skills with a history of making data-informed decisions.
Capacity to function both strategically and tactically in a rapidly expanding environment.
Comfort with leveraging AI tools to enhance marketing efficiency, content creation, experimentation, analytics, personalization, and customer engagement.
Excellent communication, storytelling, and leadership abilities.

Preferred Experience

Working within mobile app subscription businesses employing freemium or recurring revenue models.
Experience developing creator, influencer, affiliate, referral, or community-driven growth initiatives.
Familiarity with sports, fitness, golf, coaching, or consumer tech industries.
Expertise in optimizing onboarding processes, paywalls, pricing models, and subscription conversions.
Utilizing AI for marketing workflows including personalization, creative development, analytics, and automation.
A passion for golf and a solid understanding of golf instruction, coaching, or player development.

Compensation & Benefits

Competitive base salary package.
Performance-based bonuses linked to subscription growth and business KPIs.
Opportunity for equity participation.
Comprehensive benefits package.
Chance to contribute to building a globally recognized AI-powered golf platform partnered with top industry figures.

Head of Consumer Growth