Graphic and Content Designer - Executive

Role Overview

Join Purplle.com as a Design Executive in their Content & Performance Marketing team based out of Mumbai. The role emphasizes creating impactful video advertisements and static visual content that drives measurable performance rather than just aesthetics.

Key Responsibilities

• Develop short video ads (15–30 seconds) tailored for Meta and Google platforms by editing and optimizing creator-generated content for multiple formats.
• Design static advertisement creatives aimed at hook testing and extensive campaigns, spanning diverse product categories and markets.
• Utilize AI-powered creative software such as Higgs Field, Runway, and Canva AI to accelerate production without sacrificing design quality.
• Produce promotional materials including banners and videos for high-traffic sale events.
• Work from structured briefs to deliver quality assets under tight deadlines, often handling multiple products and regions simultaneously.
• Adapt and reformat creative content to meet platform-specific requirements including correct dimensions, safe zones, and aspect ratios for formats like Instagram Reels, Meta Ads, Google Ads, and YouTube Shorts.

Qualifications and Skills Required

• 1–2 years’ hands-on experience in video editing and/or graphic design, preferably within D2C, e-commerce, beauty, or performance marketing domains.
• Proficiency with video editing tools such as Final Cut Pro and Adobe Premiere.
• Strong working knowledge of Photoshop, including skills in layer management, text overlays, and product compositing.
• Exposure to AI-driven design and video tools like Higgs Field, Runway, Pika, Midjourney, Canva AI or eagerness to quickly learn these technologies.
• Understanding of format specifications and platform requirements for Meta, Google, Instagram, and YouTube advertising.
• Ability to interpret briefs effectively and produce multiple assets daily with speed and quality.

Additional Desired Skills

• Experience creating content specifically in beauty or skincare segments.
• Familiarity with key performance indicators (CTR, CPC) and insight into how creative choices influence ad results.
• Basic motion graphics or animation skills.

Why Join Purplle?

• Work where every creative asset is tested for performance impact, offering direct visibility into your contribution.
• Engage with over 10 product categories and 8+ regional markets actively.
• Be part of a dynamic team managing more than 75 live marketing campaigns simultaneously.
• Develop unique expertise bridging creative design and performance marketing—a highly sought-after skill set in India’s D2C sector.

Company Profile

Established in 2011, Purplle is a leading omnichannel beauty platform in India offering over 1,000 brands and 60,000 products to 7 million monthly active users. It blends offline and online shopping with over 6,000 offline touchpoints and 100+ stores launched as of 2022. The company operates significant D2C brands such as FACES CANADA and Good Vibes, delivering trend-led beauty solutions. With technology-driven hyper-personalized experiences like virtual makeup trials and targeted recommendations, Purplle positions itself as a pioneer in customer-first beauty shopping. Recognized as India's 102nd unicorn in 2022, backed by prominent investors and a workforce of 3,000+ employees, Purplle is a transformative force in India's beauty industry.