Ecommerce Specialist

About Safari Group of Companies

Safari Group operates as a prominent retail leader spanning eight countries across Africa and the Middle East, such as Kenya, Rwanda, Mozambique, and Dubai. The Group manages over 40 retail stores and 8 Duty Free outlets staffed by more than 500 employees. It specializes in sectors including travel retail, electronics, fragrances, jewelry, and premium lifestyle goods. Their portfolio features renowned global brands like JBL, Sony, Bose, Samsung, Lenovo, Asus, Samsonite, and American Tourister. Salute iWorld is recognized as Kenya's largest authorized reseller. Additionally, Safari Group owns Sensations perfume stores, Jawhara by Sensations jewelry, and Sound Creations audio outlets, establishing a solid presence in diversified retail. The company remains consistently ranked among Kenya's Top 100 Mid-Sized Companies for more than eight years.

Role Overview

The Ecommerce Specialist will oversee and enhance Safari Group's and Kenya Airways’ online retail platforms to boost sales, improve customer experience, and augment brand exposure. This Nairobi-based full-time position involves managing product listings, pricing strategies, promotional activities, and maintaining accurate inventory across ecommerce channels. The specialist will work closely with marketing and sales departments to implement online campaigns, analyze sales and engagement metrics, and suggest strategies to improve conversion rates. Responsibilities also include addressing customer inquiries, coordinating logistics for order delivery, and resolving service issues swiftly. Keeping abreast of the latest ecommerce trends and competitor actions to discover new growth avenues is essential.

Key Qualifications

• In-depth understanding of ecommerce operations including management of digital storefronts, marketplaces, and product catalogues.
• Proficient in data analytics to monitor key performance indicators, interpret trends, and derive actionable improvements.
• Strong customer service capabilities to manage inquiries, resolve complaints, and ensure a positive shopper experience.
• Excellent communication skills for effective collaboration across teams and professional customer engagement.
• Proven sales expertise with a record of achieving or surpassing revenue goals within online or retail contexts.
• Familiarity with ecommerce platforms such as Shopify or WooCommerce, knowledge of digital payment methods, and basic search engine optimization tactics.
• Sound organizational and time management skills to handle multiple priorities in a dynamic retail environment.
• Academic credentials including a diploma or degree in Business, Marketing, E-Commerce, Information Technology, or related fields; experience in retail or travel retail is advantageous.