Director, Marketing

Overview

The Director of Marketing is responsible for developing and executing the comprehensive, integrated marketing strategy for the division. This role translates the Executive Director’s commercial objectives into coordinated campaign plans that enhance revenue across all channels and demographic segments. Acting as the chief coordinator of marketing activities, the Director ensures consistent communication and alignment across all teams before campaigns launch. The position also liaises with Corporate Sales and Partnerships to create and deliver marketing inventory packages and oversees promotional schedules on broadcast platforms to optimize ticket sales and retail efforts.

Key Responsibilities

• Develop and manage the division’s integrated campaign strategy, converting revenue and strategic goals into channel-specific, revenue-driven plans spanning various platforms.
• Act as the primary coordinator to guarantee all marketing verticals and revenue-generating units operate from synchronized briefs and uniform messaging prior to campaign rollouts.
• Collaborate closely with Senior Managers for Ticket, Arena, and Food & Beverage Marketing to grasp strategic objectives and activate initiatives for maximum outreach and commercial effect.
• Coordinate with channel leaders to sequence and unify campaign activities, ensuring each channel executes its tactics while maintaining overall alignment.
• Maintain real-time oversight of campaign statuses, providing clarity on live and upcoming activities and identifying needs for operational alignment.
• Review and approve channel plans before execution to safeguard strategic goals and brand consistency.
• Support post-campaign analysis by collecting and evaluating channel performance data to inform future planning.
• Partner with creative and content teams to ensure assets and storytelling match the integrated campaign framework.
• Lead and mentor two direct reports, setting clear campaign priorities and fostering professional growth for the Integrated Marketing Manager and Senior Arena Marketing Manager.
• Represent integrated marketing in division planning and cross-functional meetings, serving as the Executive Director’s operational partner for strategic consistency.
• Collaborate with Corporate Sales and Partnerships as the marketing liaison to develop and fulfill promotional asset requests and marketing inventory.
• Work with Business Communication and Broadcast teams to schedule and maximize promotional opportunities across broadcasts, ensuring alignment with revenue objectives.
• Maintain and oversee a division-wide promotional calendar, offering weekly executive summaries to ensure a holistic view of marketing activities and avoid scheduling conflicts.
• Direct the creator marketing strategy to boost revenue and audience expansion.
• Manage the partnership with Levy, integrating food and beverage marketing into the division’s overall narrative alongside the Integrated Marketing Manager.
• Oversee venue marketing efforts in coordination with arena marketing leadership, ensuring alignment and adherence to brand standards.

Qualifications

• Minimum of 8 years' experience in integrated marketing, campaign strategy, or brand marketing, ideally within sports, entertainment, or consumer sectors.
• Proven ability to manage multi-channel campaign strategies from concept through execution across paid, owned, and earned media.
• Strong communication skills with experience aligning multiple teams and stakeholders around unified campaign plans.
• Skilled in managing marketing calendars and workflows within complex, multi-functional organizations.
• Knowledgeable about sports and entertainment marketing, including ticketing, arena events, and food & beverage integration.
• Detail-oriented with the ability to handle multiple campaigns simultaneously without sacrificing strategic coherence or execution quality.
• Experience supervising and developing junior marketing professionals.
• Adept at translating high-level commercial directives into specific channel tactics.
• Familiar with media planning and buying principles, including broadcast promotional inventory management.
• Understanding of corporate partnership marketing, including co-branded activation development and fulfillment.
• Proficient with project management tools such as Wrike or Monday.com to administer campaign workflows and timelines.

Education

Bachelor's degree in Marketing, Communications, or related field, complemented by 8+ years of relevant professional experience, or an equivalent combination of education and experience.

Equal Opportunity Employment

All applicants will be considered without discrimination based on race, color, religion, gender identity, age, disability, sexual orientation, nationality, veteran status, or any other status protected by law. The company is an Equal Opportunity Employer and committed to Diversity, Fairness, and Workplace Protection.