CRM Manager

About Reef Group

Reef Group is recognized as one of the leading fragrance companies in Saudi Arabia, dedicated to providing outstanding customer experiences through innovation, product quality, and sustainable growth. As the company expands its footprint, it seeks a CRM Manager to spearhead its customer relationship initiatives and enhance engagement across diverse platforms.

Key Responsibilities

• Formulate and implement comprehensive CRM strategies aimed at enhancing customer acquisition, engagement, retention, and loyalty.
• Design and refine customer journey experiences across various communication channels, including Email, SMS, WhatsApp, Push Notifications, and Mobile Application.
• Develop targeted customer segmentation models based on behavioral and transactional analytics.
• Plan, initiate, and supervise CRM campaigns with the goal of optimizing customer lifetime value.
• Analyze campaign outcomes and customer data to generate strategic insights and recommendations.
• Collaborate effectively with cross-functional teams including Marketing, E-commerce, Retail, Digital, and Data departments to deliver tailored customer interactions.
• Oversee CRM platforms and marketing automation tools ensuring smooth operations.
• Track and monitor key CRM performance indicators such as retention rates, repeat purchases, customer lifetime value, engagement metrics, and campaign return on investment.
• Maintain the integrity and compliance of customer data in line with applicable privacy regulations.

Candidate Qualifications

• A Bachelor's degree in Marketing, Business Administration, or related disciplines.
• At least five years of professional experience in CRM, customer lifecycle management, or loyalty program management.
• Proficiency with CRM software such as Salesforce, Microsoft Dynamics, Braze, HubSpot, Emarsys, or comparable platforms.
• Strong analytical capabilities to leverage customer data for business strategy formulation.
• Outstanding communication and stakeholder coordination skills.
• Experience in sectors such as Retail, Beauty, Luxury, FMCG, or E-commerce is highly desirable.

Benefits of Joining Reef Group

• Opportunity to contribute to a rapidly growing Saudi brand with significant regional and international growth ambitions.
• Engage in a vibrant and collaborative workplace culture.
• Play a pivotal role in advancing the customer experience and loyalty framework.
• Receive competitive compensation along with promising prospects for professional advancement.

Location

Riyadh, Saudi Arabia